Value of Dual Format (Classical/News) Radio

PRPD/SRG Dual Format Station Focus Groups (2004)
Summary of findings prepared by the project's research firm

The Value and Values of Classical Music Programming on Dual Format (Classical/News) Public Radio Stations (2004). A two-part summary of the study's major findings:

• Key Findings from the Walrus Research Report
• Classical Radio Use and Gratification Graph

The Core Values of Classical Music Listening
The Values remain the same whether the music is accessed via full-time or dual format stations