PRPD KNOWLEDGE BASE

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Job of the PD Index

          1.     Being a Program Director
          2.     What Every PD Needs to Know (About Their Audience)
          3.     Basic Audience Concepts
          4.     Core and Fringe Audiences
          5.     Core Values
                    Qualities That Core Listeners Value
                    Core Values by Format Management
          6.     Management
                    Hiring
                    Motivation and Encouragement
                    Working with Volunteers
          7.     Air Checking