156 Resources

Podcast to Radio, or Vice Versa? Exploring Potential & Realities

Nathan Tobey, Catherine Burns, Maureen McMurray, Leslie Merklinger, Molly Wood
2017 - Washington, DC

As podcasting continues to grow, and as stations experiment with the best ways to engage audiences on both radio and podcast platforms, this APM session explores what works about the podcasting to radio crossover, or vice versa. How is it a “both/and” strategy instead of an “either/or” strategy for reaching audiences? What are the realities and possibilities?

Energize Content Promotion, Build Audiences, Donations and Sponsorships

Michael Beach, Nick Kereakos, Paul Maassen
2017 - Washington, DC

Learn about how your public radio content can attract new audiences and encourage your audiences to tune in longer. MetaPub, a new service developed by the Public Radio Satellite System (PRSS), designed for stations and producers synchronizes text, images and links with live broadcasts on smartphones, car dashboards, web sites and other mobile devices.  It can also enable listeners to donate while listening to your station using their smartphones and provide new opportunities for sponsorships.  The session, moderated by NPR Distribution, manager of the PRSS, will include national producers and station leaders who will discuss their involvement in the development and testing of the MetaPub service.

It Doesn't Have To Be Like This: Re-thinking Radio

Steve Titherington
2017 - Washington, DC

What makes a good idea? How does innovation happen? BBC World Service Senior Commissioning Editor Steve Titherington gives some examples of what works, and what shouldn't have worked, and looks at the many and varied obstacles the media is determined to put in the way of a good idea and a successful production.

Audience Intelligence - Digital Analytics and Metrics That Matter

Tom Thomas, Steve Mulder
2017 - Washington, DC

This session will report how public radio digital leaders are refining the multitude of metrics to which we have access, learning about advanced digital analytics, and working to inform and assess our evolving digital strategies.

Increasing Local Engagement and Audience Growth. It's All About Listening.

David Greene, Robin Sparkman, Bec Feldaus Adams, Jeanette Woods, Joan Cherry Isabella
2017 - Washington, DC

In this session we explore the ways in which stations and local communities can use the tools and platforms offered by StoryCorps to advance local service mission—how we can listen, share our humanity and preserve the stories of who we are. 

The 21st-Century Host Connection

Bill Lueth
2017 - Washington, DC

This session looks at how a station’s personality is communicated through the music mix and messaging, and most importantly in the way our hosts interact with listeners. This session is produced in partnership with Classical Music Rising.

Can Video Save the Radio Star?

Alison Perkins, David Steves, Alison Scholly, Jan Boyd
2017 - Washington, DC

This session will provide offer practical ideas for stations that want to start or grow their video content. We’ll also talk about the challenges of sustaining this effort and building a new business model.

Reveal Your Community: The Campaign for Local Growth

Joaquin Alvarado, John Barth, Rachel Hubbard, Terry Gildea, Tristin Tabish
2017 - Washington, DC

The Center for Investigative Reporting and PRX share their experiences launching Reveal to rally and organize local stations to mount long-form collaborative investigations, revolutionize their talent pipeline, get in front of hungry audiences and inspire courageous philanthropists who can fuel the work.

PRX's Project Catapult

Kerri Hoffman, John Barth, Joshua Moore, Joni Deutsch, Kameel Stanley, Aaron Henkin, Thanh Tan, Tim Lloyd
2017 - Washington, DC

The public radio audience has demonstrated its strong attachment to on-demand audio. Local stations are figuring out how to leverage this opportunity. The seven stations in the CPB funded Project Catapult will walk you through their process and what they’ve learned about how to expand their remit and meaningfully engage in this space.

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