Find out what stations discover when they dug into the NPR One data and use NPR One as part of their content strategy. Hint: it is all about serving audience.
As podcasting continues to grow, and as stations experiment with the best ways to engage audiences on both radio and podcast platforms, this APM session explores what works about the podcasting to radio crossover, or vice versa. How is it a “both/and” strategy instead of an “either/or” strategy for reaching audiences? What are the realities and possibilities?
Learn about how your public radio content can attract new audiences and encourage your audiences to tune in longer. MetaPub, a new service developed by the Public Radio Satellite System (PRSS), designed for stations and producers synchronizes text, images and links with live broadcasts on smartphones, car dashboards, web sites and other mobile devices. It can also enable listeners to donate while listening to your station using their smartphones and provide new opportunities for sponsorships. The session, moderated by NPR Distribution, manager of the PRSS, will include national producers and station leaders who will discuss their involvement in the development and testing of the MetaPub service.
What makes a good idea? How does innovation happen? BBC World Service Senior Commissioning Editor Steve Titherington gives some examples of what works, and what shouldn't have worked, and looks at the many and varied obstacles the media is determined to put in the way of a good idea and a successful production.
This session will report how public radio digital leaders are refining the multitude of metrics to which we have access, learning about advanced digital analytics, and working to inform and assess our evolving digital strategies.
What story is your station uniquely positioned to tell? And how can you expand your audience by telling it in a podcast? We challenge the public radio system to come up with podcasting’s next big hit!
In this session we explore the ways in which stations and local communities can use the tools and platforms offered by StoryCorps to advance local service mission—how we can listen, share our humanity and preserve the stories of who we are.
This session looks at how a station’s personality is communicated through the music mix and messaging, and most importantly in the way our hosts interact with listeners. This session is produced in partnership with Classical Music Rising.
This session will provide offer practical ideas for stations that want to start or grow their video content. We’ll also talk about the challenges of sustaining this effort and building a new business model.