Pandora and Spotify have already changed the world public radio music stations live in. Now, thanks to ever-smarter smart phones and that Connected Car in the driveway, news and information stations face an audience trained to enjoy—and expect—an on-demand, customizable service. How will this impact the stories we tell, the services we provide, the loyalty of our current audience and our own opportunities to grown and evolve?
In effort to connect and engage more deeply with today’s audiences, BBC World Service recently undertook the process of developing their new brand positioning statement: Live the Story. Live the Story is far more than a marketing campaign—it is a guidepost for their reporting and sound as they aim to place listeners at the heart of every event.
MIT’s Sherry Turkle contends “we’re letting technology take us places that we don't want to go.” Those of us in the public media business grapple with how to let storytellers lead technology rather than the other way around.
The job of the program director is evolving and growing as radio stations expand to new platforms. PRPD has firmly established that the PD is the guardian of the content and "sound" of the radio station and in the digital age, this role expands to become a content responsibility for all the platforms where the audience encounters the station
American Public Media invites you to join us for an evening with Garrison Keillor at PRPD. The public radio veteran will share his thoughts on A Prairie Home Companion, public radio and other musings from his nearly 40 years delighting audiences.
Alisa Miller, President and CEO of PRI, will highlight memorable milestones in our shared history - moments of station partnership and innovation that have spawned meaningful stories, services and structures for public media. From pioneering programming to groundbreaking entities, there's much to celebrate together.
Join us for a conversation with NPR president and CEO Gary E. Knell about his vision for the best possible future of public radio. Firing up the discussion will be the inimitable Ophira Eisenberg, host of NPR and WNYC’s new hit program Ask Me Another. You’re invited to share observations and ask challenging questions!
Step into the void between “yes” and “no” as our stellar editors mix it up with brave story pitchers. Together, they pull back the veil on one of the most important and difficult skills every producer needs to master: selling a story to an editor.
Summary of findings prepared by the project's research firm