More and more stations are talking about “engagement”. But what does that mean? Is it a catalyst for content creation? Is it something we do through social networks or is it a mix of activities that includes face-to-face meetings with our community and audience?
We know about the changing demographic of the United States and that many groups, including Asian, Pan-Asian, African-American, and Latinos are all underrepresented in public media today. We also tend to attract more highly educated middle and upper class audiences and staffs. The industry is working to diversify staff and content focus. Yet, we often are puzzled why things don’t change more quickly, despite our earnest efforts.
Effective membership messaging doesn’t have to be the antithesis of your programming and station brand. In this dynamic session, we’ll cover ways to keep the importance of membership support front and center all year long in a cohesive and integrated way.
As part of the information gathered about member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. These findings provide insight into the best approaches to enhance the capacity of member stations to provide quality, in-depth local news reporting.
As a part of NPR's evaluation of its member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. From this survey, NPR is gaining insights into the best approaches to enhance the capacity of its member stations to provide quality, in-depth local news reporting.
All NPR member station News Directors and General Managers were invited to help map the current landscape of station news production capacity.
Public Radio Program Directors (PRPD) and the Local News Initiative (LNI) have joined forces to develop "Best Practices" for public radio's local news/ talk/information programs.
This groundbreaking research study captured assessments of current local news coverage from more than 375 public radio listeners in nine communities around the country.
The Triple-A format has been growing in public radio and stations are coming together to learn about our shared opportunities and challenges. After a number of years looking at PPM data, there is a story to tell about how Triple A stations are serving their audiences. At this gathering of Triple A programming decision makers, we will hear about how stations are performing.
Many radio stations are dealing with stagnating audience and declining AQH, but not every station has to be content to let it happen. In this session, we discuss the tactics and programming techniques that can help grow audience and AQH.