156 Resources

Membership Messaging for Programmers

Becky Chinn, Melanie Coulson
2014 - Portland

Effective membership messaging doesn’t have to be the antithesis of your programming and station brand. In this dynamic session, we’ll cover ways to keep the importance of membership support front and center all year long in a cohesive and integrated way.

Local News Station Survey

As part of the information gathered about member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. These findings provide insight into the best approaches to enhance the capacity of member stations to provide quality, in-depth local news reporting.

News Director & General Manager Surveys

As a part of NPR's evaluation of its member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. From this survey, NPR is gaining insights into the best approaches to enhance the capacity of its member stations to provide quality, in-depth local news reporting.

Talk Show Best Practices

Public Radio Program Directors (PRPD) and the Local News Initiative (LNI) have joined forces to develop "Best Practices" for public radio's local news/ talk/information programs.

Triple-A Format Group

Chuck Singleton, Dave Sullivan
2014 - Portland

The Triple-A format has been growing in public radio and stations are coming together to learn about our shared opportunities and challenges.  After a number of years looking at PPM data, there is a story to tell about how Triple A stations are serving their audiences.  At this gathering of Triple A programming decision makers, we will hear about how stations are performing.

Growing Audience: Tactics and Principles of Meaningful Growth

Michael Arnold, Phil Redo, Chuck Singleton, Melanie Sill
2014 - Portland

Many radio stations are dealing with stagnating audience and declining AQH, but not every station has to be content to let it happen. In this session, we discuss the tactics and programming techniques that can help grow audience and AQH.

Classical Listeners & the Infinite Dial

Larry Rosin
2014 - Portland

Beginning in 1998 and every year since, Edison Research has conducted their comprehensive landmark study,The Infinite Dial. This year’s 22nd such study added an additional question to determine whether respondents listen to classical music.

No Transmitter? No Problem: Podcasting for Fame, Fun, and Fortune

Susan Davis, Luke Burbank, Dacia Clay, Steve Nelson
2014 - Portland

Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems.

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