Find out what stations discover when they dug into the NPR One data and use NPR One as part of their content strategy. Hint: it is all about serving audience.
As podcasting continues to grow, and as stations experiment with the best ways to engage audiences on both radio and podcast platforms, this APM session explores what works about the podcasting to radio crossover, or vice versa. How is it a “both/and” strategy instead of an “either/or” strategy for reaching audiences? What are the realities and possibilities?
This session looks at how a station’s personality is communicated through the music mix and messaging, and most importantly in the way our hosts interact with listeners. This session is produced in partnership with Classical Music Rising.
What story is your station uniquely positioned to tell? And how can you expand your audience by telling it in a podcast? We challenge the public radio system to come up with podcasting’s next big hit!
The Center for Investigative Reporting and PRX share their experiences launching Reveal to rally and organize local stations to mount long-form collaborative investigations, revolutionize their talent pipeline, get in front of hungry audiences and inspire courageous philanthropists who can fuel the work.
Al Letson will dig deep with New Yorker writers Kelefa Sanneh and Sarah Stillman about how journalism can best serve the public good by maintaining a strong stance in its relationship to institutional power.
How does public radio’s midday program stay agile -- and one step ahead -- of today’s news cycle? Here & Now Co-Hosts Robin Young and Jeremy Hobson kick-off opening day at PRPD in the nation’s capital with a deep-dive on politics with regular contributors to the show.
The public radio audience has demonstrated its strong attachment to on-demand audio. Local stations are figuring out how to leverage this opportunity. The seven stations in the CPB funded Project Catapult will walk you through their process and what they’ve learned about how to expand their remit and meaningfully engage in this space.
There are facts, there is the truth and Virginia Prescott wants Brooke Gladstone to walk us through the minefield that we call journalism.
Join attorneys from the firm Garvey Schubert Barer for a lively discussion of some of the rewards and perils of intellectual property rights.