121 Resources

Getting Down to Business with Marketplace

Lizzie O'Leary, Jessica Pressler, Ben Walsh
2014 - Portland

The #1 name in business news, Marketplace is celebrating 25 years on the air. In honor of this milestone, we’re bringing a taste of what’s new at Marketplace to lunch, or maybe we should say Brunch

Jazz Is Not Popular: What Are you Going to Do About It?

Nick Francis
2014 - Portland

As Nick Francis leads a discussion with other programmers in the room, you'll hear segments from a variety of jazz recordings, both old and new. Be there to share your reactions, hear how other programmers approach their own "sound," and  discuss how we can make our sound more appealing to a wider audience while maintaining a balance between the commercial and the artistic.

Engagement: It’s Not Just for Romantic Partners

Bill Anderson, Mike Fancher, Jennifer Pemberton
2014 - Portland

More and more stations are talking about “engagement”.  But what does that mean?  Is it a catalyst for content creation?  Is it something we do through social networks or is it a mix of activities that includes face-to-face meetings with our community and audience?

Unconscious Bias, Unintentional Exclusion

Dave Miller, Karen Grigsby Bates, David Howse, Jaime Nolan
2014 - Portland

We know about the changing demographic of the United States and that many groups, including Asian, Pan-Asian, African-American, and Latinos are all underrepresented in public media today.  We also tend to attract more highly educated middle and upper class audiences and staffs. The industry is working to diversify staff and content focus.  Yet, we often are puzzled why things don’t change more quickly, despite our earnest efforts. 

Membership Messaging for Programmers

Becky Chinn, Melanie Coulson
2014 - Portland

Effective membership messaging doesn’t have to be the antithesis of your programming and station brand. In this dynamic session, we’ll cover ways to keep the importance of membership support front and center all year long in a cohesive and integrated way.

Local News Station Survey

As part of the information gathered about member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. These findings provide insight into the best approaches to enhance the capacity of member stations to provide quality, in-depth local news reporting.

News Director & General Manager Surveys

As a part of NPR's evaluation of its member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. From this survey, NPR is gaining insights into the best approaches to enhance the capacity of its member stations to provide quality, in-depth local news reporting.

Talk Show Best Practices

Public Radio Program Directors (PRPD) and the Local News Initiative (LNI) have joined forces to develop "Best Practices" for public radio's local news/ talk/information programs.

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