PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
You've got your radio signal, your website, NPR One, podcasts, and your community events. So what does "stationality" look like when you're programming more than just a terrestrial radio station? We'll talk about how you consistently communicate what's unique about your service across platforms even when they reach very different audiences.
Now that the new NPR newsmagazine clocks are set, what are the best ways to make the shows sound as smooth as possible? How should you assemble your local breaks to minimize disruption (tune-out)?
We’ve talked for years about the need to embrace the future – new technology, new audiences, new platforms – and public radio has taken up the challenge. While we’re moving forward, it’s also important to ask what has public radio has achieved that we want to be sure to take with us – What is Enduring?
The job of the program director is evolving and growing as radio stations expand to new platforms. PRPD has firmly established that the PD is the guardian of the content and "sound" of the radio station and in the digital age, this role expands to become a content responsibility for all the platforms where the audience encounters the station