PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
Join Fred Jacobs, President of Jacobs Media, for a look at the PRTS 2022 results.
In this session, Fred Jacobs, President of Jacobs Media will present some of the most compelling findings from PRTS 21 and will join Paul Jacobs, GM of Jacobs Media and Ju-Don Marshall, Chief Content Officer and EVP at WFAE in a discussion moderated by Jay Kernis, producer at CBS Sunday Morning and former SVP for Programming at NPR, about what these broad trends and what they mean for public radio in a rapidly changing media landscape.
The challenge of tracking public radio listeners as the media and technology world is roiled by change is the central purpose of Jacobs Media’s Public Radio Techsurveys. For the past eight years, the Public Radio Program Directors have partnered with Jacobs Media to produce research to help guide the system’s programmers, marketers, and managers as they face a future filled with challenges and opportunities.
By now, you’ve seen presentations of the Public Radio Tech Surveys. This year at PRPD, we’re doing something different – using key findings of this landmark study as conversation starters in a fast-moving session that covers what the data means and its implications for public radio.
After six years of Public Radio Tech Surveys, some incredible trends have emerged to shape programming, marketing, and delivery strategies. In presenting this year's data, Jacobs Media’s Fred Jacobs takes a deep dive into these findings with a special emphasis on trending back to 2008 when these studies began.