The conference is so important as it drops you into the industry, and more importantly allows you to understand where Public Radio is going and what are the pressing issues. It’s even more important for networking, and attending the pre-conference literally sets up a graduating class of contacts which is just priceless as a resource, but also as a support group.
I joined because – as a new GM who also has PD responsibilities – I needed all the resources I could get!
I find PRPD training to be invaluable. Beyond the training you get from PD workshop which I personally learned so much from and encourage everyone else to take, the availability to learn about something new every year at the conference is necessary and fun. I need the ability to learn what other stations are doing, and I look forward to the conference every year because I find it reinvigorates me to see my colleagues face to face.
I transitioned to public media in 2017 after a long career in for-profit digital and print news organizations. During my first year, I went to a lot of public media conferences and used the services of several public media organizations. None was more valuable to me than PRPD. The conference, the PD workshop, the network I built through PRPD have all been been indispensable to me as I entered unfamiliar territory. I’ve taken a lot of the best practices I've learned and implemented them in my newsroom. I am grateful to have PRPD and its network as an ongoing resource.
NPR recently conducted research among Black and Hispanic light/non-NPR users to help understand what is working and what needs to change to better appeal to these audiences. See the research results and takeaways that you can apply to your local audience development efforts.
In light of events at the New York Times regarding their hit series Caliphate and its connection to The Daily, a group of stations asked PRPD to lead a collective effort to make their concerns known.