Program Director Workshop
The job might be called Program Director or Chief Content Officer. More than ever, though, the job is about leadership, internal and external team building, co-ownership of the revenue plan and the ability to execute as a clear, decisive, inclusive brand manager. This intensive will feed both sides of your brain by combining the hard skills needed for formatics, ratings, and scheduling with the creative aspects of talent development, team leadership and brand-building. This workshop is designed for new and intermediate level programmers, content leaders who work with or supervise program directors and anyone who wants to have the most effective relationships with the PDs in their life!
Saturday: 9 AM to 6 PM
Sunday: 9 AM to 6 PM
Monday: 9 AM to 2 PM
Registration for this session closes on July 20.
- $650 with Conference Registration PRPD Member
- $800 Workshop Only PRPD Member
- $1100 Workshop Only Non-member
Making Sense of Audience Data
More than ever before, data directs decisions. During this one day workshop, RRC staff and colleagues will cover the best methods for utilizing Nielsen Audio diary and PPM station estimates, market level information, as well as the use of Scarborough qualitative data as a tool for programming. With more research becoming available and less time to manage it, make this the day you get up to speed on the best practices for tracking your audience through these rapidly changing times! All experience levels welcome!
- Free for PRPD members with Conference Registration
- $300 Workshop Only PRPD Member
- $500 Non-member