358 Resources for Michigan Radio

News/Talk Format Meeting

Ben Adler, Jeff Ramirez, Tom Hjelm, Edith Chapin
2018 - Austin

The current vision for the compact, as laid out by NPR leadership, encompasses three networks that intertwine and connect NPR and stations: Journalism, Digital and Revenue. While the Revenue track is better discussed at other venues, PRPD believes content directors are vital voices in shaping the Journalism and Digital networks.

Training a New Generation of Storytellers

Kerry Donahue, Alison MacAdam, Chioke I’anson
2018 - Austin

How are we training the next generation of public radio personnel?  Who will our new staff be?  What will or won’t they know?  How can we best prepare this new crop of audio story tellers? We’ll look at the issues and challenges facing content leaders as they hire and train the next generation in the 21st Century.

Solutions-Focused Journalism

Steve Titherington
2018 - Austin

BBC Senior Editor, Steve Titherington, admits that much of his career has been spent covering “death, mayhem, disaster and disease.” So when audience research demonstrated a resounding need for positive solutions to reach younger and female audiences, he knew he had a challenge. The answer was apparently found in Sweden, where Solutions-Focused Journalism combats the usual diet of negative headlines, with fresh ideas for possible ways to make things better. Just what the BBC’s most sought-after audiences crave.

Best Practices from Top Stations

Jeff Rowe, Jody Evans
2018 - Austin

Over the past 18 months, NPR’s Jeff Rowe had talked with dozen’s of PD’s around the country about the best practices for radio basics.  Hear what he’s learned from top stations, and leave the session with ideas about how you can fine tune your station’s sound as soon as you get home.  Jeff will be joined by Jody Evans, PRPD President.  The group will also share best practices for the new Morning Edition clock and the latest on PRPD’s forthcoming PD Handbook overhaul.

Creating a Culture of Journalism

Tamar Charney, John Barth, Mark Memmott, Nancy Cassutt
2018 - Austin

Join fellow content leaders to discuss how is the culture of journalism manifest in the content strategy that we pursue at our stations? How do we create the needed culture at our stations that supports the work of fair, ethical journalism that is in service to the American people?

Local That Works

Helen Barrington, Ross Reynolds, Mike Russo, Ron Jones
2018 - Austin

This session, based on one that drew outstanding attendee ratings at the PMDMC in Chicago, will feature two very different examples. Ask A... from KUOW in Seattle and Generation Listen at KCUR in Kansas City both "moved the needle" achieving real, measureable impact.  Join us to learn about these project and hear how you might apply ideas — or something like this — in your market.

Measuring Online Success: New KPIs for Public Media

Steve Mulder, Michele Murphy
2018 - Austin

What metrics matter when looking at digital audience growth? Fifteen Station-Resource-Group stations collaborated with NPR and PRX for many months to define Key Performance Indicators that cover station websites, streams, mobile apps, podcasts/on-demand, email, social media and third-party apps. In this comprehensive review, you’ll learn whether you’re tracking the right metrics for every digital channel and why certain metrics are more valuable than others. We’ll cover audience growth and engagement, identity metrics, and revenue KPIs by platform. We’ll also hear how stations are starting to use these new KPIs in practical ways that make a difference.