2 Resources for Podcasts

In part of this event, KERA and PRX share their innovative collaboration to respond to drastic shifts in audience needs and behaviors with human-centered design and product methods. Learn how this whole-of-station approach has transformed KERA’s podcast and on-demand strategy and helped recalibrate its newsroom and broadcast offerings for the future.

Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems.