5 Resources for Digital

Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.

Page views and sessions and shares, oh my! As more and more stations expand their content into the digital world, they find themselves awash in data and not always sure how to gauge their online successes. This session will explore how music stations are defining success in the world of sites, streams, podcasts and videos, while also sharing examples of what’s working best.

It’s a big swirling universe of digital platforms out there, and it seems like new social media services are popping up every day. How do we make choices about where to put our focus and content?  What are the new priorities and best practices for public radio? And how can PDs lead the way?

Mobile phone coverage is virtually ubiquitous, and use is growing fast across most demographic groups. Radio listening on mobile devices has become common among both our core audiences and those audiences we hope to attract.