PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
We'll look at examples from KCUR, KUOW and Oregon Public Broadcasting to get an idea of how to manage daily news podcasts effectively.
Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.
Many stations - especially small and midsize ones - may have to choose between a new quest for podcast excellence and the old dream of becoming primary news sources for their communities. In this session, we’ll explore these tensions and address how stations might begin to prioritize rather than falling victim to the more-with-less fallacy. We’ll also look at ways to ensure station podcasts continue to put accuracy, localism, and public service first, even amid the pressures of a hyper-competitive environment that often favors a compelling narrative over the truth.