Making Sense of Audience Data
More than ever before, data directs decisions. During this one day workshop, RRC staff and colleagues will cover the best methods for utilizing Nielsen Audio diary and PPM station estimates, market level information, as well as the use of Scarborough qualitative data as a tool for programming. With more research becoming available and less time to manage it, make this the day you get up to speed on the best practices for tracking your audience through these rapidly changing times! All experience levels welcome!
- Free for PRPD members with Conference Registration
- $300 Workshop Only PRPD Member
- $500 Non-member
Turning Good Content into Great Content
What separates a “good” content from “great” content is often the clarity of its vision: what is the program and who is it trying to speak to? In this intensive one-day workshop, Audible’s Eric Nuzum will guide attendees through the process he has developed to create or reinvigorate podcasts and radio programs over the past fifteen years. Useful for individuals or teams working on new or existing audio projects, Nuzum will teach you how to better define your project idea, clarify how it’s different from anything else in the universe, increase its impact, and come up with a plan to keep the project on track. For managers, you’ll learn how to take these exercises home with you so that you can use them to focus, inspire, and lead your own creative teams.
This workshop is meant for: Producers, Talent, Programmers. Managers of creative teams.
The cost of registration covers up to four members of your team.
- $800 Workshop Only Non-member
- $700 Workshop Only PRPD Member
- $600 with Conference Registration PRPD Member