Conference Agenda

Monday, August 20

4:30pm – 5:00pm

Newcomers Session

This meetup is designed especially for first-time attendees to the Content Conference to learn how to get the most of your experience, directly from the PRPD Board of Directors. Learn the ropes from the pros, meet new colleagues, and possibly win some fabulous swag.

7:00pm – 9:00pm

Opening Night Reception hosted by KUT and KUTX

Doors at 6:30 p.m.
Celebration from 7 – 9 p.m.

PRPD and host stations KUT and KUTX welcome you to Austin, Texas, the Live Music Capital of the World! Join us at the historic Studio 6A, the original home of Austin City Limits, the longest-running music series in American television history.

See the studio where ACL recorded its first program with Willie Nelson in October 1974, enjoy the country-soul, swamp-funk sounds of Austin's renowned Shinyribs, and have fabulous food and drink, courtesy of KUT and KUTX.

It's the perfect way to kick off the 2018 PRPD Public Radio Content Conference, in true Austin style! Keep it weird y'all!

Complimentary buses depart the Hyatt Regency beginning at 6:15 p.m.

Tuesday, August 21

7:30am – 5:30pm

Registration

7:30am – 8:30am

Continental Breakfast

Grab a light breakfast and then make your way to the General Session.

8:30am – 10:30am

Conference Welcome / Building Real Relationships in a Digital World

Our new media and content platforms are not neutral spaces. Relationships, business models, trust and authority are experiencing massive stress. In a world of breathtaking change, Kate O’Neill, “Tech Humanist” and author of Pixels and Place, offers a straightforward way to stay relevant: by using data and emerging technology in ways that make the human experience ever more meaningful.

Kate will bring together inspiration from a range of industries, applications, and even pop culture, to paint a future where public radio content teams can use technology to make the world more clear, more transparent and to help people connect. Kate is a public radio power-user and loves our service. Her time with us will be fun, smart and dialed-in to our specific use cases and needs.

Jody Evans
President
PRPD
Kate O'Neill
Founder & Chief Tech Humanist
KO Insights
8:30am – 5:00pm

Exhibits Open

10:30am – 11:00am

Networking Break

11:00am – 12:00pm

The Rise of AAA: Finding New Audiences in the Golden Era of Non-Commercial Music Radio

Non-Commercial Triple A stations are on the rise.  Since the implementation of PPM and decrease in Triple A stations on the commercial side of the dial, more non-commercial music stations have signed on across America, often as an added service for existing public media companies.  How are existing stations finding new audiences and what is the opportunity for news and information stations looking to expand their programming offerings? Learn about why the format is growing and what existing stations have to offer for other public media organizations and your listeners.

Moderator

David Safar
Music Director
The Current
Amy Miller
Program Director
KXT
Matt Reilly
Program Director
KUTX
Jessi Whitten
Music Director/APD
Colorado Public Radio's Open Air
Erik Langner
Managing Director
Public Media Company
11:00am – 12:00pm

Training A New Generation of Storytellers

How are we training the next generation of public radio personnel?  Who will our new staff be?  What will or won’t they know?  How can we best prepare this new crop of audio story tellers? We’ll look at the issues and challenges facing content leaders as they hire and train the next generation in the 21st Century.

Moderator

Kerry Donahue
Director of Training
PRX
Alison MacAdam
Senior Editorial Specialist
NPR Training Team
Chioke I’anson
Voice of Underwriting
NPR
11:00am – 12:00pm

Solutions-Focused Journalism

BBC Senior Editor, Steve Titherington, admits that much of his career has been spent covering “death, mayhem, disaster and disease.” So when audience research demonstrated a resounding need for positive solutions to reach younger and female audiences, he knew he had a challenge. The answer was apparently found in Sweden, where Solutions-Focused Journalism combats the usual diet of negative headlines, with fresh ideas for possible ways to make things better. Just what the BBC’s most sought-after audiences crave.

Moderator

Steve Titherington
Senior Commissioning Editor
BBC World Service
2:00pm – 3:00pm

Creating a Culture of Journalism

Public media is seeing record numbers as audiences turn to our stations and network programs for thoughtful, fair and contextual journalism and news and public affairs programming.  But as stations invest more in local do we have the underlying culture of journalism to fulfill the expectations of our end users? Join fellow content leaders to discuss how is the culture of journalism manifest in the content strategy that we pursue at our stations? How do we create the needed culture at our stations that supports the work of fair, ethical journalism that is in service to the American people?

Moderator

Tamar Charney
Managing Editor, NPR One
NPR
John Barth
Chief Content Officer
PRX
Mark Memmott
Standards & Practices Editor
NPR
2:00pm – 3:00pm

Local That Works

Over the course of the last three years, the "Local That Works" project has collected almost 300 real-world examples of community engagement and local station outreach efforts from across public media.  We are especially interested in examples that are replicable, scalable and most importantly — strengthen the impact of public media in local communities. This session, based on one that drew outstanding attendee ratings at the PMDMC in Chicago, will feature two very different examples. Ask A... from KUOW in Seattle and Generation Listen at KCUR in Kansas City both "moved the needle" achieving real, measureable impact.  Join us to learn about these project and hear how you might apply ideas — or something like this — in your market.


The Ask A... project from KUOW is series of person to person conversation events with groups that have been “othered’ by politicians or the media, including Muslims, Trump supporters, gun owners, cops and immigrants. Now in its 3rd year, research shows the project increases empathy and understanding between participants.

KCUR Generation Listen is designed to draw in a younger audience by staging community engagement events designed for and by younger listeners. In the four years of the project membership has grown to 1,500.

Moderator

Helen Barrington
Chief Creative Officer
Whiskey Lane Productions
Ross Reynolds
Executive Producer of Community Engagement
KUOW Puget Sound Public Radio
Mike Russo
Director of Marketing
KCUR
Ron Jones
Director of Community Engagement
KCUR
2:00pm – 3:00pm

Taking Back the Dashboard

While the broadcasting industry’s competitors, including SiriusXM and Pandora, have a unified look and feel on the dashboard display, there is a lack of standardization among radio broadcast stations in the ways that content is displayed on both analog FM, using Radio Data System (RDS) and HD Radio receivers. Listeners scanning the dial will likely encounter a wide array of display formats.

Join Fred Jacobs and Joe Schifano as they discuss the Digital Dashboard, Smart Screens and Traditional Radios and how metadata can improve the listener experience. Fred will talk about best practices for stations using metadata while Joe will give an update on ContentDepot’s Metapub including what’s new and what’s coming.

Fred Jacobs
President
Jacobs Media
Joe Schifano
Senior Director Business Development
NPR
3:00pm – 3:30pm

Networking Break

3:30pm – 5:00pm

“The Daily” Equation

“The Daily” was born out of a traditional public radio format. What does that format look like when powered by Times journalism and a newsroom of over 1,500 journalists worldwide? Hear from “The Daily” host Michael Barbaro, along with Theo Balcomb, the show’s managing producer, as they share what they’ve learned from combining the best practices of public radio with classic New York Times journalism to create a new form of audio storytelling.

Michael Barbaro
Host, The Daily
The New York Times
Theo Balcomb
Managing Producer, The Daily
The New York Times
7:30pm – 8:30pm

Young Professionals Happy Hour

Join your young professional colleagues at a mixer to socialize, network, and plan a YP takeover of public media! We'll meet at the Market 10 bar in the hotel lobby.
 
PRPD will provide drinks; just find Jessica Frantz to grab a drink ticket.

Wednesday, August 22

7:30am – 5:30pm

Registration

7:30am – 8:30am

Continental Breakfast

Grab a light breakfast and then make your way to the General Session.

8:00am – 9:15am

Engagement for Everyone

Community engagement has reached a new inflection point. The promise of expanded skills that facilitate deeper, richer relationships with a wider cross section of our community is smacking headlong into cynicism as it's being dismissed as the flavor of the day/ month/ year.

Misunderstanding of the discipline, and what it offers, abounds. In some organizations, engagement has collapsed into Audience Outreach and Diversity & Inclusion plans. At others, the focus on relationships has allowed teams to expand and modernize the concept of public service.

Moderator

Ashley Alvarado
Director of Community Engagement
KPCC
Stephanie Federico
Digital News Editor
KUT
Jackie Hai
Senior Digital Editor
KJZZ
Hannah Wise
Engagement Editor
Dallas Morning News
8:30am – 4:30pm

Exhibits Open

9:30am – 10:30am

Building Empathy: Audience Interaction and Insight

Would you like get to know your audience first-hand?  Do you want to build momentum and energy for an audience centric perspective in your culture?   Come experience a hands-on session with live interviewing of public radio listeners from Austin.  You’ll have the opportunity to ask them questions about their experience and what they appreciate and would like to see different.  It’s cost-effective and a way to focus on meaningful feedback with your listeners. You’ll also be able to try out this different approach for audience feedback that you could use at your own station.

Moderator

Carmen Rodriguez Johnson
SVP Audience Development and Chief Marketing Officer
American Public Media
Ben Philpott
Senior Editor
KUT
Matt Largey
News Managing Editor
KUT
9:30am – 10:30am

Introduction to noncomMUSIC Alliance & Music Policy Issues

The NoncomMUSIC Alliance celebrates public radio’s role in connecting musicians, performers, and artists with the audiences who enjoy and support their music.  The Alliance highlights public radio’s unique role in noncommerical music by curating programs and playlists, discovering new music, preserving a myriad of sounds and styles, while creating a sense of place in their local communities.  This session will introduce the unique offerings available to Alliance partners, an update on recent legal and regulatory challenges that affect public radio, preliminary results from our member survey, and an interaction discussion on other issues the Alliance can address on your behalf.

Mike Riksen
VP Representation & Policy
NPR
Joni Lupovitz
Senior Director, Policy
NPR
Anne Standley
Public Awareness & Outreach Manager
NPR
9:30am – 10:30am

Public Radio Tech Survey 8 - Deep Dive

A year and a half ago, almost no one outside the bleeding edge adopter community and tech innovators was talking about smart speakers. Now, 1 in 5 Americans have access to one - and that number is growing. Voice is a bold new doorway into peoples’ lives. What’s driving that rapid change and what does it mean for a public radio manager and their station?  The goal of these PRTS studies is to help public radio stations better understand the impact change has on their operations and help them strategically navigate the digital waters in order to maximize effectiveness, build strategies, communicate to staffs, and set priorities.  To better serve your audience, a firm understanding of the platforms, media, and gadgets they use is essential. PRTS 2018 helps inform your content creation, as well as your budgeting process, and it’s the most comprehensive, trackable survey available to all public radio stations in the U.S.

Fred Jacobs
President
Jacobs Media
9:30am – 10:30am

Best Practices From Top Stations

92% of U.S. adults listen to radio each week, the highest reach across all platforms according to Nielsen’s latest Total Audience Report .  In what has become a familiar narrative, radio edged out all of its competitors, including live + time-shifted TV (88%), app/web on a smartphone (79%) and internet on a computer (60%), which came in second, third and fourth respectively. While we are prepping for the delivery of our content on digital platforms it is important to keep our eyes and ears on our radio stations.  Over the past 18 months, NPR’s Jeff Rowe had talked with dozen’s of PD’s around the country about the best practices for radio basics.  Hear what he’s learned from top stations, and leave the session with ideas about how you can fine tune your station’s sound as soon as you get home.  Jeff will be joined by Jody Evans, PRPD President.  The group will also share best practices for the new Morning Edition clock and the latest on PRPD’s forthcoming PD Handbook overhaul.

Jeff Rowe
NPR
Jody Evans
President
PRPD
11:00am – 12:00pm

Opening the Air Waves to New Voices: KQED’s Youth Takeover, A Case Study

In April, KQED hosted a “Youth Takeover” of the news, joining a wave of youth voices speaking up across the country. Over the course of one full week, stories pitched and reported by Bay Area high school students were aired on nine of KQED’s news programs and podcasts, and heard live at a storytelling event in partnership with NPR Generation Listen. In this session, hear how staff in KQED’s Education and News departments collaborated with a pilot group of ten local high school journalism classes to collect and curate these stories. We’ll talk about the nuts and bolts of getting it done, share key learnings for other stations interested in architecting a similar project in their markets, and reflect on building bridges between audience engagement and content.

Moderator

Joanna Pawlowska
Generation Listen
NPR
Ariana Proehl
Youth Media Manager
KQED
Sasha Khokha
Host, The California Report Magazine
KQED
Ethan Lindsey
Managing Editor, News
KQED
11:00am – 12:00pm

Measuring Online Success: New KPIs for Public Media

What metrics matter when looking at digital audience growth? Fifteen Station-Resource-Group stations collaborated with NPR and PRX for many months to define Key Performance Indicators that cover station websites, streams, mobile apps, podcasts/on-demand, email, social media and third-party apps. In this comprehensive review, you’ll learn whether you’re tracking the right metrics for every digital channel and why certain metrics are more valuable than others. We’ll cover audience growth and engagement, identity metrics, and revenue KPIs by platform. We’ll also hear how stations are starting to use these new KPIs in practical ways that make a difference.

Steve Mulder
Senior Director of Audience Insights
NPR
Michele Murphy
Director of Audience Intelligence
KQED
11:00am – 12:00pm

Creating a Culture of Civility Goes Beyond Just Preventing Sexual Harassment

It’s been a very difficult year for public media. Revelations of sexual harassment and bullying in our industry have prompted our networks, and stations of all sizes, to look hard at their policies and try to get at what causes toxic work environments. But how do we create working environments that are emotionally safe? How do we help create and implement policies that encourage and support people to report harassment?

This session will review federal laws surrounding sexual harassment, provide an essential checklist for your organization’s policies and procedures, discuss how staff who observe sexual harassment, but can’t do anything about it, are impacted, and present several case studies, so we can begin to imagine a new way of working together and holding each other accountable.

Moderator

Helen Barrington
Chief Creative Officer
Whiskey Lane Productions
Sara Goo
Managing Editor
NPR
Nancy Cassutt
Executive Director
MPR News & Programming
Terry Gildea
Executive Director
Public Radio News Directors Inc.
Kathy Merritt
Senior Vice President, Journalism and Radio
CPB
Jessica L. Sentz
Assistant Vice President for Legal Affairs
University of Texas at Austin
11:00am – 12:00pm

Public Radio Digital Events

Event content has skyrocketed onto digital platforms. Public Radio as a space has always been limited, but content from events now have an ever-expanding digital real estate. Join us for a discussion that takes the newsroom to the stage for the purposes of digital content? Let's examine what lies behind its success? Let's explore the underlying value of event content online? Find out where digital event innovations are happening? Whose digital designs are bringing in the greatest revenue? This session welcomes your ideas in shaping the landscape of public radio digital events.

Tony Bol
Principal
Culture Casts
1:45pm – 2:45pm

PRPD Membership Meeting

2:45pm – 4:00pm

What is Public Radio's Big Tent Audience Strategy?

What's changed in the last 10 years? The American population. The platforms they use and the value they place in their media-enabling technology. The baselines of trust, authority and authenticity and agency.

With culture, technology and leadership as the primary lenses, this General Session will focus on how we evolve and grow public service media in the face of monumental, unrelenting change.

Moderator

Mikel Ellcessor
Owner
Limina House
Fred Jacobs
President
Jacobs Media
Jennifer Strachan
Chief Content Officer
KUOW
Kashmir Birk
4:15pm – 5:45pm

News/Talk Format Meeting

The current vision for the compact, as laid out by NPR leadership, encompasses three networks that intertwine and connect NPR and stations: Journalism, Digital and Revenue. While the Revenue track is better discussed at other venues, PRPD believes content directors are vital voices in shaping the Journalism and Digital networks.

Last year’s News/Talk format session focused on the Journalism network: NPR’s vision for regional hubs that strengthen national, regional and local content while also filling “news deserts” where public radio is uniquely positioned to replacenewspapers.

This year, after our quick annual look at the major audience trends and opportunities at news/talk pubradio stations, we’ll check in on the progress of building that Journalism network, which is moving forward despite some bumps in the road.We’ll then turn our focus to the Digital track and ask if — and how — stations and NPR can join forces to make the whole greater than the sum of our parts.

Ben Adler
Capitol Bureau Chief
Capital Public Radio
Jeff Ramirez
Vice President for Radio
KERA
Tom Hjelm
Chief Digital Officer
NPR
Edith Chapin
Executive Editor
NPR
4:15pm – 5:45pm

Classical Format Meeting

4:15pm – 5:45pm

Triple A Format Meeting

8:00pm – 10:00pm

Snap Judgment is LIVE at this year's PRPD!

Join your PRPD colleagues at the Paramount Theatre in Austin on Wednesday, August 22 for a special LIVE broadcast of Snap Judgment, the storytelling phenomenon electrifying audiences nationwide. Created by Glynn Washington, produced by WNYC, and launched on NPR stations five years ago, Snap delivers a raw, intimate, musical brand of narrative -- daring audiences to see the world through the eyes of another. Snap Judgment LIVE features the world's finest storytellers, on stage, backed by the Snap Judgment band.

The LIVE show begins at 8pm and PRPD attendees can request tickets as part of conference registration. Following the show, join Glynn Washington and the Snap Judgment team for cocktails in the bar back at the Hyatt Regency Austin - it's a nice evening walk, and shuttle service will also be available.

Snap Judgment is heard weekly on over 365 public radio stations, and downloaded over two million times a month. The Atlantic hailed Glynn Washington as "the first African American (NPR) host to swing a big cultural stick, the first who seems likely to become a public-radio superstar on the order of Glass or Garrison Keillor..."

Ira Glass wrote, "As a host, Glynn Washington has chops that I and (Jad) Abumrad and (Garrison) Keillor don't even dream of..."

Before Snap Judgment, Glynn worked as an educator, diplomat, community activist, actor, political strategist, fist-shaker, mountain-hollerer, and foot stomper. Glynn composed music for the Kunst Stoff dance performances in San Francisco, rocked live spoken word poetry in Detroit, joined a band in Indonesia, wrote several screenplays, painted a daring series of self-portraits, released a blues album, and thinks his stories are best served with cocktails.

Thursday, August 23

7:30am – 3:30pm

Registration

8:00am – 9:15am

Google's Strategy

The podcast landscape has now gotten much more interesting. Google's new podcast strategy has the potential to dramatically change two areas that have hampered podcasting: recommendation and discovery. The combination of new tools from the world's largest data company, improved functionality on the largest handset install base and the emergence of AI and machine learning will be the topic in this General Session. Join the founder of Google Podcasts and an expert in AI to learn what this means for public media.

Moderator

Mikel Ellcessor
Owner
Limina House
Shane Mac
CEO and Co-founder
Assist
Zack Reneau-Wedeen
Product Manager
Google Podcasts
9:30am – 10:30am

Immigration Coverage that Tears Down Silos

What does it take to deliver immigration coverage that gets beyond the beltway and tears down the stereotypes? For Global Nation, the immigration desk for PRI’s The World® and PRI.org, it takes an amazing team of contributors all over the country. Editors Monica Campbell and Angilee Shah host an all-star panel about covering one of the hottest topics in the news today and finding the talent that breaks out of public media silos to deliver great journalism on air and online.

Monica Campbell
Senior Editor, Global Nation
PRI’s The World
Angilee Shah
Senior Editor, Global Nation
PRI’s The World
Sasha Khokha
Host, The California Report Magazine
KQED
Arthur Nazaryan
Multimedia Reporter
Independent
9:30am – 10:30am

Ready, Set, Launch! Building and Deploying a Growth Strategy

How do we set the right foundation for growing our audiences? We’ll examine ways to identify your growth opportunities and align efforts around making the most of them.  We’ll share tips on defining audience segments, gathering insights, setting the right kind of goals and using them to efficiently create and learn on an ongoing basis.

Moderator

Julie Amacher
Programming Director
C24 and Classical Minnesota Public Radio
Joe Barr
Chief Content Officer
Capital Public Radio
Jacquie Fuller
Assistant Program Director
KUTX
Brandon Santos
Marketing Manager
MPR
Luke Dreyer
Strategist
GSD&M
9:30am – 10:30am

Diversity and Inclusion Metrics: What to Measure to Drive Positive Change

How can we measure diversity to drive change?What should we measure? How? How do you get buy-in across an organization? How do you build data collection into regular workflow? And how can you present and implement the data to affect real change? Join a diverse group of public media organizations as we talk about the work we’ve done, lessons learned, and our aspirations for the future.

Moderator

Jennifer Brown Dargan
Wisconsin Public Radio
Jonathan Blakley
News Program Director
MPR
Victoria Farmer
Senior Manager of Audience Development
PRI Engagement Lab
Kara Wentworth
Strategic Impact Analyst
Twin Cities PBS
11:00am – 12:00pm

How to Stand Out in Today’s Competitive Landscape

What makes you unique? What makes you stand out among your competitors? Most importantly, what do your current and potential audience believe makes you unique? This session will explore why it’s important to understand how audiences are consuming content beyond public radio. Until we better understand audiences’ current needs and interests, we won’t be able to serve them well—and we’ll struggle to reach and attract new audiences. Together, we’ll address big questions about the competitive landscape, including: What tools can we use to track audience needs and trends? Where else do public media audiences engage? What are some of the best insights we've learned and how did we learn them?

Moderator

Mike Reszler
Chief Digital Officer, SVP for Strategy and Experimentation
American Public Media
Michelle Srbinovich
General Manager
WDET
Jeff Bundy
Executive Director of Advancement
WFAE
11:00am – 12:00pm

Voice Coaching: A DIY Workshop

Can you paint with all the colors of your voice?  How can voice coaching help you engage your audience more?  Do you want to build endurance for long days of speaking? Would you like more options to change the mood, style and tone of your voice?  This practical, hands-on workshop will teach you to create more options for your on-air delivery, using techniques to expand and release your voice.  NPR’s Jessica Hansen leads you in a sample voice coaching session, resulting in your own customized voice warm up.

Jessica Hansen
Voice Coach
NPR
11:00am – 12:00pm

Radio Rediscovered with the American Archive of Public Broadcasting

The American Archive of Public Broadcasting is a collaboration between the Library of Congress and WGBH with a mission to coordinate a national effort to preserve at-risk public media. To date, the AAPB has preserved more than 50,000 hours of historic public broadcasting content from more than 100 stations and organizations across the country, 21,000 hours of which are radio programming. AAPB is now growing its collection by acquiring up to 25,000 hours of digitized or born digital content per year. At this session, AAPB staff will give AAPB background and overview; discuss the workflow and requirements for contributing a collection to the Archive, including an overview of grant opportunities for digitization and suggested partnerships; provide recommendations for jumpstarting your station's archival program and give tips for community engagement. Bill Siemering, a founding member of the NPR Board of Directors will discuss the historical value and significance of preserving public radio. Ernesto Aguilar, NFCB Membership Program Director will talk about the value of participating in a nationally coordinated effort to preserve public media.

Ernesto Aguilar
Program Director
National Federation of Community Broadcasters
Ryn Marchese
Engagement and Use Manager
American Archive of Public Broadcasting
Bill Siemering
Senior Fellow
Wyncote Foundation
12:15pm – 1:15pm

Movies for Your Ears

Audio geeks stand up!

Who doesn't love a sound-rich story that transports you to a different place or introduces you to memorable characters? In a media landscape where delivery is piped right into the ear canal, sound - as both a narrative tool and differentiating element - may be more powerful than ever.

This General Session will feature true audio artists in a conversation about the power of their craft in the world of the earbud.

Moderator

Rebecca McInroy
Host/Producer
KUT
Dylan Keefe
Director of Sound Design
Radiolab
Chris Tarry
Chief Production Officer
Gen-Z Media

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