Program Director Workshop

Program director, content director -- the title varies, but the mission is the same: chief advocate for your station's audience. That goes for what’s on on-air, online and in social media. Serving your audience involves listening, managing program schedules, leading a team, communicating effectively (internally and externally), crafting community partnerships, co-owning the revenue plan and managing your station's brand clearly, decisively, and inclusively.

Join co-leaders Helen Barrington and Dan Klefstad for the 2019 PD Workshop. This 2-1/2 day intensive blends philosophy, strategy, skills building, and small groups to hone “hard” skills such as formatics, ratings, break structure, fundraising, brand-building, and emergency planning with essential people skills: creating an inclusive workplace culture of mutual respect, cross-department collaborations, conflict resolution, recognizing and coaching talent, and performance management.

The PD Workshop is designed for new and intermediate level programmers, veteran leaders who need updating, and promotion-ready staff who work in the areas of operations, news, music, feature and documentary production and podcasting.

Participants receive coaching through the following year from the Workshop’s co-leaders, and grads often remain in close contact throughout their careers, acting as sounding boards for each other's ideas.

Saturday: 9 AM to 6 PM
Sunday: 9 AM to 6 PM
Monday: 9 AM to 2 PM

Registration for this session closes on August 17th.

  • $650 with Conference Registration PRPD Member
  • $800 Workshop Only PRPD Member
  • $1100 Non-member

Helen Barrington
Chief Creative Officer, Whiskey Lane Productions

Dan Klefstad
Manager of Content Strategy, Northern Public Radio

August 24-26, 2019

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RRC Workshop and Suite

With more and more research becoming available yet no more time to manage it, make this the day you learn the basics and get up to speed on best practices for tracking your audience through these rapidly changing times. After all, data directs decisions.

All experience levels welcome:

  • Dave Sullivan and Carl Nelson from the RRC will hold a morning workshop for those new to Nielsen Audio and audience research to cover the basics for both PPM and Diary markets.
  • RRC staff will be available for PRPD attendees to drop in and ask more intermediate and advanced questions of RRC staff.
  • Free for PRPD members with Conference Registration
  • $300 Workshop Only PRPD Member
  • $500 Non-member

Monday, August 26, 2019

Nielsen Audio 101 – 9:30am to 12:00pm

RRC Suite – 1:00pm to 4:00pm


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Platinum Sponsors

  • American Public Media logo
  • Minnesota Public Media logo
  • NPR logo

Gold Sponsors

  • BYU Radio logo
  • PRX logo

Silver Sponsors

  • Bonneville Distribution
  • WBUR logo

Additional Sponsors

  • Clockwork
  • Livingston Associates
  • Travel with Rick Steves