Values of Jazz Radio

PRPD/SRG Jazz Core Values Focus Groups (2004) 
Summary of findings prepared by the project's research firm

Executive Summary: The Core Values of Jazz Radio (2004)

A three-part summary of the study's major findings

Jazz Core Values

A two-part summary of Core Values Findings:

The Core Values of Jazz Music Listening
Qualities of the Heart and Spirit are pre-eminent.

The Core Values of Jazz Music Listening
A summary of the values by PRPD President Marcia Alvar delivered in an address at the 2004 PRPD Conference, San Antonio, TX