2022 PRPD Spring Training

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PRPD’s Spring Training program is designed to help you get the very best performance from your broadcast channels. Whether you’re a new program director, a seasoned professional or hungry to learn about broadcast execution, Spring Training will give you the tools you need to maximize your radio potential. These webinars are free and provide an excellent training opportunity for established and aspiring staff from across the organization.

Building Your Own Talent Bench   
Wednesday, April 6 at 3:00 pm ET/Noon PT

Click Here to View the Recording
Click Here to Download Slide Deck

Recruiting is always a challenge, but in the age of the great resignation, it's much harder to find great talent and fill open positions. However, there are creative solutions to help you grow your talent bench organically with up-and-comers and professionals who are already in your community. In this session, AIR joins us for a discussion of how to effectively engage with freelancers and stringers in your area to add more diverse voices and kinds of storytelling to your profile. Also, we'll learn about the paid internship program at KUSC Radio Group that is bringing young and diverse talent into the classical music format. 

Amanda Hickman -  Interim Executive Director, AIR
Kelsey McConnell - Program Director, USC Radio Group
Abby Goldstein - President & Executive Director, PRPD, moderator
 

Talent coaching 
Wednesday, April 20 at 3:00 pm ET/Noon PT

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Click Here for Talent Coaching Takeaways

Your hosts are one of your most important assets. They are a daily touchpoint for your audience and the messenger of your programming and content. Talent coaching of our on-air staff should be a top priority but often ends up at the bottom of our “to do” lists because it is seldom a fun part of our duties. Managing talent requires finely tuned skills and a deft hand to get the very best performance from your most public-facing team members. In this session, we'll go beyond simple air-checking and help you to develop strong relationships with your host and on-air talent that brings out the best in their everyday performance. We'll hear from managers who are actively involved in the process and we'll explore some creative techniques to get beyond that grumpy veteran who says “I don’t need an aircheck, I have headphones".  

Rachel Stewart - Program Director, WDAV                             
Todd Witter - Radio Program Director, OPB
Scott Williams - moderator
 

Anatomy of a Perfect Break  
Wednesday, May 4 at 3:00 pm ET/Noon PT

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Click Here for Anatomy of a Perfect Break Slides

Whether it’s a local break in Morning Edition or a pre-recorded break on a music station, making your broadcast channel sound the best it possibly can involves careful planning and attention to detail. Each on-air break presents you with an opportunity to interact with your audience and get the next point of contact. Its important to consider the elements that go into a really well executed on-air break and how they are threaded together to have an impact on your audience. That includes everything from the placement of sponsorship messages to ensuring listeners know that your on-air hosts are part of the same community as them. In this session, experienced station programmers walk you through their own approach to building the perfect on-air break, both live and voice tracked!

Scott Williams - moderator
Dan Klefstad - Manager of Content Strategy, Northern Public Radio
Monika Vischer - Program Director, CPR Classical

On-air Fundraising  
Wednesday, May 18 at 3:00 pm ET/Noon PT

Click Here to View the Recording
Click Here for On-air Fundraising Slides

Nonprofit giving has changed dramatically in the last two years and the tactics and practices we've relied on as an industry are reaping very different results than they once did. For public radio programmers, this means new challenges in how to turn listeners into donors. A poorly planned and executed on-air drive can create more harm than good as it erodes listening and repels the very people you're trying to persuade. This session will be filled with tips on how to make your drives sound better AND achieve goals. We'll listen to some great audio, review proven principles and talk about some of the new challenges for on-air fundraising. 

Jay Clayton - Individual Giving Advisor, Greater Public
Aishah Rashid Hyman - SVP Membership and Business Development, WABE
Dave Barasoain - Program Director, WABE
Scott Williams - moderator

Telling A Story With Data  
Wednesday, June 1 at 3:00 pm ET/Noon PT

Click Here to View the Recording
Click Here for Telling A Story With Data Slides

As a radio programmer, you are charged with interpreting broadcast data, putting that data into action and translating it to your team and your organization. Each data point tells you the story of your audience - when, where and how frequently they listen and what other stations they listen to. There's a lot of information available to help you make decisions about your programming, including your own peers! In this session, station programmers will tell their own stories based on what the data shows them. 

Abby Goldstein - President & Executive Director, PRPD, moderator
Mike Sauter - VP of Broadcast, WESA/WYEP
Terry Foxx - Director of Programming & Audience, KUT

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PRPD is using a different platform for Spring Training - Shindig! Shindig allows you to engage privately with each other while the presentation is going on, just as if you were physically sharing the same space. Find out more about Shindig HERE.