PRPD's Spring Training program for broadcast execution
7 Resources for Spring Training
PRPD President Abby Goldstein moderates a discussion with nationally recognized production master and voice actor Jim Cutler and we'll listen to examples from stations around the country.
In this session, you will learn valuable techniques for writing great broadcast promos and live announcements with attention to the specific nature of underwriting copy.
In this session, you will learn about the best techniques for staying consistent in how you execute local breaks and proven methods for keeping your station’s brand top of mind at every step.
In this session, you will learn how to create an on-air promotion plan and manage the demands for promotional inventory across your organization.
In this session, you will learn how to map all your inventory and conduct regular audits to ensure it is being well managed.
In this session, you’ll learn the basics of audience data interpretation and how you can best use your data to make good decisions about your program schedule.