PRPD has changed its name to the Public Media Content Collective effective January 1, 2024. Find us at our new home www.pmcc.org
2022 Featured Sessions
PRPD presents the Virtual PRCC Summit, a 3-day virtual summit featuring presentations of general sessions, followed by panel discussions about the topics and issues raised in the presentations. This free virtual event, supported by CPB, is open to anyone who is interested in reaching new audiences and expanding their public service. The 2022 Public Radio Content Conference sessions featured during the PRCC Summit will remain available for anyone to watch along with the panel discussions from the Summit.
This year, more than four hundred public media professionals from across the globe came together, both at our in-person conference and the PRCC Summit, to be inspired and enlightened by high level presentations, discussions of national importance, professional development, training opportunities and networking with colleagues. We encourage you to watch these session recordings below - "Media Habits of Generation Z" gives us a glimpse of our future audience by exploring the audio habits of the next generation of listeners. "Starting from Scratch" features a group of veteran innovators as they share their experiences in starting new music services from scratch and keeping them vibrant along the way. "Raising the Bar for Local News" shares the wide-lens research on the general condition of public media journalism developed by the Public Media Futures project, funded by the Wyncote Foundation.
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PRPD Members can view the full conference archive here. The full 2022 Conference Archive is available to non-members through October 31, 2022.
Media Habits of Generation Z - PRCC Summit
Media Habits of Generation Z - Slide Deck
Watch the "Media Habits of Generation Z" conference session recording, followed by a panel discussion with members of the Edison Research team about this future audience and their unique media habits.
Summit Guests:
Megan Lazovick - Vice President, Edison Research
Laura Ivey - Director of Research, Edison Research
Moderated by Abby Goldstein - President & Executive Director, PRPD
Born between 1997 and 2012, Generation Z is coming of public media age now and that will continue into the decades ahead. Zoomers are the first generation to grow up with mobile devices in their hands. Gen Z's are multicultural digital natives and we have much to learn about the way they relate to and consume media. Edison Research has designed this special presentation blending data from the latest Infinite Dial, Share of Ear, and their Edison Podcast Metrics with one-on-one recorded interviews with Gen Z's to give us a glimpse of our future audience. Join Edison's Senior Director of Research Gabriel Soto and Director of Research, Laura Ivey for this enlightening look at the audio habits of the next generation of listeners.
Conference Panel:
Gabriel Soto - Director of Research, Edison Research
Laura Ivey - Director of Research, Edison Research
Starting from Scratch - PRCC Summit
CPB - Urban Alternative Music Format 2023 Station Applications (proposal submission due by October 28, 2022)
View the 2022 Conference Session "Starting From Scratch" along with an informational conversation with some of today's Urban Alternative leaders about their experiences in developing this new format and the lessons they're learning along the way.
Summit Guests:
Jacquie Gales Webb – Vice President, Radio, CPB
Nikki Swarn – General Manager & Program Director, The DROP
Ayana Contreras – Content Director, Vocalo
Moderated by Abby Goldstein - President & Executive Director, PRPD
If you could start a new music station, stream, brand or format from the ground up, what are some of the biggest challenges you would face? With so many public media organizations merging, diversifying and launching new music services, the challenges are becoming familiar territory and we can learn from the people are doing it successfully. Join this group of veteran innovators as they share their experience in starting a new music service from scratch and keeping it vibrant along the way. Special recorded message from Patricia Harrison and Joy Lin from the Corporation of Public Broadcasting.
Conference Panel:
Mike Henry - CEO, Paragon Media Strategies
Nikki Swarn - General Manager, The DROP
David Safar - Managing Director, The Current
Jacquie Gales Webb - Vice President, Radio, CPB
Jason Wilkins - Program Director, WNXP Nashville Public Radio
Raising the Bar for Local News - PRCC Summit
Download "The Growing Strength of Public Media Local Journalism" Report
Download the Local News Research Memo
Find Newsletter Resources
Watch the conference session “Raising the Bar for Local News” followed by a discussion hosted by Public Media Futures about the steps that public media news operations must take to become essential sources of local news in their communities.
Summit Guests:
Mark Fuerst – Director, Public Media Futures
Rachel Hubbard - Executive Director, KOSU
Feather Houstoun - Senior Advisor, Wyncote Foundation
Caroline Porter - Founder, Ralston Agency and Director, National Trust for Local News
NPR station newsrooms, focused on broadcast and audio, must now do more. They must reach new audiences and develop digital news services to fill the vacuum left by newspapers’ decline. This session will share the wide-lens research on the general condition of public media journalism developed by the Public Media Futures project, funded by the Wyncote Foundation. Attendees will get an advance briefing on the 28-page report that will be published at the Tow Center for Digital Journalism at Columbia. Speakers will discuss the strengths, opportunities and shortcomings of “the system” as we know it. They will identify parts of the public media audience research and station support toolkit that may need revision. And they provide some hard talk about how public media fits within the movement” to rebuild local news” and why stations often struggle to attract the growing stream of non-profit journalism investment.
Conference Panel:
Mark Fuerst – Director, Public Media Futures
Rachel Hubbard - Executive Director, KOSU
Feather Houstoun - Senior Advisor, Wyncote Foundation