353 Resources

Analysis of audience data for the early weeks of COVID-19

As a programmer and content manager, its your job to to understand your audience and to serve them in ways they will value the most. Under normal circumstances, you know your audience very well. But what about now, when the majority of them are working from home and living their lives in isolation? Your audience data and digital metrics tell part of the story and your engagement efforts add detail. But the picture comes to life when you ask your audience how they're feeling and what they're thinking. 

Smaller public media stations face unique challenges from things like limited staff, limited finances and lack of technical resources during this COVID-19 crisis.

In this time of social distancing, we need connection more than ever. StoryCorps Connect is a free, online interview tool that allows people to record interviews with loved ones remotely, then share these interviews with the Library of Congress and their local public radio station.

PRPD and Greater Public will share details about some of the ways stations have overcome challenges to fundraise on-air during a global pandemic.

This webinar will reveal the Jacobs Media's audience survey’s topline findings, which include the percentage of the audience in “stay at home” mode, their employment status, their feelings the economy, how much they are listening to radio, as well as consuming other media, how they feel about public radio fundraising at this critical time and what they are looking for from public radio during this crisis.

Join us for a Q&A with music station programmers on how they are programming for their audience in a global pandemic.