PRPD President Abby Goldstein moderates a discussion with nationally recognized production master and voice actor Jim Cutler and we'll listen to examples from stations around the country.
In this session, you will learn valuable techniques for writing great broadcast promos and live announcements with attention to the specific nature of underwriting copy.
In this session, you will learn about the best techniques for staying consistent in how you execute local breaks and proven methods for keeping your station’s brand top of mind at every step.
In this session, you will learn how to create an on-air promotion plan and manage the demands for promotional inventory across your organization.
In this session, you will learn how to map all your inventory and conduct regular audits to ensure it is being well managed.
NPR recently conducted research among Black and Hispanic light/non-NPR users to help understand what is working and what needs to change to better appeal to these audiences. See the research results and takeaways that you can apply to your local audience development efforts.
Join PRPD President and Executive Director Abby Goldstein and PMJA Executive Director Terry Gildea for a brief welcome to "Let's Go Live."
Learn audience-first strategies to expand your station’s reach and how to successfully juggle multiple platforms.
How can classical stations be more intentional in welcoming diverse audiences?