Sometimes its difficult to talk with on-air talent about things like presentation, style, energy, or nerves. We know how to identify what we need, but sometimes we can't articulate effectively when coaching talent. This session will help you better understand the relationship, will give you language to talk with your on-air staff and will allow you to get immediate results.
Imagine we woke up one day to find that ALL of public radio was one giant organization instead of a collection of independently run stations, networks, producers, distributors and businesses. If YOU were the President of the entire network, how would you approach the task? In this engaging, provocative session, we ask a group of courageous and inspired thinkers in our industry to tell us what they would do if they were "The President of Public Radio." In this TED style session, each speaker has been given 15 minutes to share their thoughts.
Diversity and inclusion—everyone is talking about it, but what are we doing, both on-air and behind-the-scenes? These efforts are arguably the most important work of our time as we strive to reach new audiences and better reflect our changing communities. American Public Media and MPR News and their partners at the BBC World Service, Marketplace and KPCC will help us continue the conversation. They will share pain-points, success stories, practical implications and complications.
A station's digital infrastructure is a vital component in the audience service and sustainability strategy. Streams, smart speakers, apps, metadata, platform relationships, a product development strategy and the staff and budget to execute - all of these elements come together to make your station viable. Join us for a conversation about how to develop a streaming infrastructure that is as robust as your station's over-the-air broadcast system.
With the 2020 election beginning to take shape, now is the time to create a plan for how you will cover this historic event. In an environment where trust is low in public institutions, especially media, involving your audience in your coverage can encourage civic engagement and differentiate your work from all else.
Just completing its 11th year, The Public Radio Tech Survey gathers data about the relationship our audiences have with technology. This data can help us plan, strategize and navigate the digital terrain so we can make the best decisions about how to deploy our operational resources. PRTS 2019 provides a comprehensive survey with over a decade of trackable data points that illustrates our listeners use of changing digital media trends.
In 2018 WNYC, KPCC and WAMU purchased local news websites with the goal to engage with younger, digital-first audiences. The challenges include integrating cultures, establishing outcomes and metrics, differentiating brands and pursuing diversity. After a year and a half, how are these efforts faring? What lessons have we learned along the way and what are some strategies you can employ to engage that digital-first audience?
We’ll review the current copyright landscape with an attorney from the US Copyright Office and talk about music licensing challenges and what the Music Modernization Act means for public media.
A recent survey revealed that Minnesota journalists overwhelmingly believe local media are failing to accurately and fairly represent communities of color. In the case of Indigenous people and Asian Americans, media are ignoring them altogether. In this session, you’ll hear how a coalition of local media and community partners are responding to that challenge.