Triple A stations use a hyper-local approach to drive community engagement. From supporting local artists, venues and events, to being the conduit for all things “local” within the music scene, to promoting local arts and culture in general, these stations are a vital component in a market’s cultural ecosystem. Learn how leading music stations drive local community engagement.
Sorting out your podcast strategy? Step away from the hype and have a real conversation deconstructing lessons learned, missteps and struggles on the path to success.
The time for thinking about engagement as a buzzword or fad is O-V-E-R. Whether you reach an expanded audience through digital platforms, in person community gatherings, attract them through mammoth special projects or skillfully evolve to include a wider cross section of your community, engagement is a skill set you must master.
Looking to distinguish your local classical or other music programming with thematic hooks, short features and programming “events” with effective on-air and online promotions to increase listening? Program Directors and producers from several classical and mixed format stations will share audio examples plus quantitative and qualitative results from various programming experiments and discuss ways to collaborate in the future on thematic content.
In a good story, something happens. You care about the person it happens to. There are stakes. There’s an arc. Hopefully some suspense. You know, like the stories you hear on the long-form programs you love. But newsrooms can tell good stories too. Maybe reporters can’t use mood music or fancy sound design. But they can approach a news story or spot like they're making a documentary, even on a quick deadline.
Following on the Tuesday presentation about ‘Share of Ear’ among all Americans – Edison Research will present a special follow-up session that uses the Share of Ear study data to delve into the behaviors of the “Millennials” or today’s 13-34 year olds. This is the group that has seen by far the most changes in behavior from digital audio choices.