158 Resources

NPR One and the 21st Century Listener

Jonathan Butler, Sara Sarasohn, John Sutton
2015 - Pittsburgh

It's a way to stay in people’s ears, when they might or might not turn on a radio, but always have a phone. Explore NPR One's possibilities for innovation in storytelling, audience engagement and revenue generation for your station.

Ten Steps To Help Your Station Look And Sound Like Your Community

Luis Clemens
2015 - Pittsburgh

Learn how stations, big and small, are effectively working to achieve greater diversity on-air and online. Participants will walk away with specific measures that can be implemented in the short-term to significant effect. This session will serve as a forum to discuss and share new ideas about how public media outlets can look and sound more like America.

How Triple A Stations Drive Community Engagement

Kelly Wells, Jordan Lee, Scott Mullins, Stacy Owen, Eric Teel
2015 - Pittsburgh

Triple A stations use a hyper-local approach to drive community engagement.  From supporting local artists, venues and events, to being the conduit for all things “local” within the music scene, to promoting local arts and culture in general, these stations are a vital component in a market’s cultural ecosystem.  Learn how leading music stations drive local community engagement.

The Engagement Super Session

Edgar Aguirre, Ron Jones, A Martínez, Graham Parker
2015 - Pittsburgh

The time for thinking about engagement as a buzz­word or fad is O-­V­-E­-R. Whether you reach an expanded audience through digital platforms, in­ person community gatherings, attract them through mammoth special projects or skillfully evolve to include a wider cross section of your community, engagement is a skill set you must master.

Spice it up! Using thematic hooks in classical programming

Tony Macaluso, Alex Ambrose, Ruth Phinney, David Polk
2015 - Pittsburgh

Looking to distinguish your local classical or other music programming with thematic hooks, short features and programming “events” with effective on-air and online promotions to increase listening? Program Directors and producers from several classical and mixed format stations will share audio examples plus quantitative and qualitative results from various programming experiments and discuss ways to collaborate in the future on thematic content.

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