Program Director Workshop

The job might be called Program Director or Chief Content Officer. More than ever, though, the job is about leadership, internal and external  team building, co-ownership of the revenue plan and the ability to execute as a clear, decisive, inclusive brand manager. This two-day intensive will feed both sides of your brain by combining the hard skills needed for formatics, ratings, and scheduling with the creative aspects of talent development, team leadership and brand-building. This workshop is designed for new and intermediate level programmers, content leaders who work with or supervise program directors and anyone who wants to have the most effective relationships with the PDs in their life!

Registration for this session closes on July 21.

  • $650 with Conference Registration PRPD Member
  • $800 Workshop Only PRPD Member
  • $1100 Workshop Only Non-member
Tanya Ott, Vice President of Radio, Georgia Public Broadcasting
Helen Barrington, Owner, Sound Advice Consulting
Saturday, August 12, 2017
Sunday, August 13, 2017
8:30am - 8:30pm

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Making Sense of Audience Data

More than ever before, data directs decisions.  During this one day workshop, RRC staff and colleagues will cover the best methods for utilizing Nielsen Audio diary and PPM station estimates, market level information, as well as the use of Scarborough qualitative data as a tool for programming. With more research becoming available and less time to manage it, make this the day you get up to speed on the best practices for tracking your audience through these rapidly changing times!  All experience levels welcome!

  • Free for PRPD members with Conference Registration
  • $300 Workshop Only PRPD Member
  • $500 Non-member

Radio Research Consortium (RRC)
Monday, August 14, 2017
9am - 4pm

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Turning Good Content into Great Content

What separates a “good” content from “great” content is often the clarity of its vision: what is the program and who is it trying to speak to?  In this intensive one-day workshop, Audible’s Eric Nuzum will guide attendees through the process he has developed to create or reinvigorate podcasts and radio programs over the past fifteen years. Useful for individuals or teams working on new or existing audio projects, Nuzum will teach you how to better define your project idea, clarify how it’s different from anything else in the universe, increase its impact, and come up with a plan to keep the project on track. For managers, you’ll learn how to take these exercises home with you so that you can use them to focus, inspire, and lead your own creative teams.  
This workshop is meant for: Producers, Talent, Programmers. Managers of creative teams.

Registration for this workshop is now closed.

The cost of registration covers up to four members of your team.

  • $600 with Conference Registration PRPD Member
  • $700 Workshop Only PRPD Member
  • $800 Workshop Only Non-member

Eric Nuzum,
Monday, August 14, 2017
9am - 4pm