We all know the value of introducing new audiences to public radio, and retaining loyal listeners, but how are we actually adapting to meet changing needs and demographics? Do our staff and programs reflect the audiences we currently serve and seek? Are we meeting them where they are, or simply hoping they’ll find us? What are we doing to earn their trust and loyalty, given the dizzying array of new media outlets and sources?
This General Session will feature true audio artists in a conversation about the power of their craft in the world of the earbud.
What's changed in the last 10 years? The American population. The platforms they use and the value they place in their media-enabling technology. The baselines of trust, authority and authenticity and agency.
With culture, technology and leadership as the primary lenses, this General Session will focus on how we evolve and grow public service media in the face of monumental, unrelenting change.
How can we measure diversity to drive change?What should we measure? How? How do you get buy-in across an organization? How do you build data collection into regular workflow? And how can you present and implement the data to affect real change? Join a diverse group of public media organizations as we talk about the work we’ve done, lessons learned, and our aspirations for the future.
At this session, AAPB staff will give AAPB background and overview; discuss the workflow and requirements for contributing a collection to the Archive, including an overview of grant opportunities for digitization and suggested partnerships; provide recommendations for jumpstarting your station's archival program and give tips for community engagement.
How do we set the right foundation for growing our audiences? We’ll examine ways to identify your growth opportunities and align efforts around making the most of them. We’ll share tips on defining audience segments, gathering insights, setting the right kind of goals and using them to efficiently create and learn on an ongoing basis.
What does it take to deliver immigration coverage that gets beyond the beltway and tears down the stereotypes? For Global Nation, the immigration desk for PRI’s The World® and PRI.org, it takes an amazing team of contributors all over the country. Editors Monica Campbell and Angilee Shah host an all-star panel about covering one of the hottest topics in the news today and finding the talent that breaks out of public media silos to deliver great journalism on air and online.
Join CEO Jarl Mohn for lunch and hear host Mary Louise Kelly, White House reporter Ayesha Rascoe, and Producer Christina Cala talk about the show’s coverage of President Donald Trump’s recent trip to Europe. Plus, find out what the show has planned for the upcoming 2018 midterms.
Our new media and content platforms are not neutral spaces. Relationships, business models, trust and authority are experiencing massive stress. In a world of breathtaking change, Kate O’Neill, “Tech Humanist” and author of Pixels and Place, offers a straightforward way to stay relevant: by using data and emerging technology in ways that make the human experience ever more meaningful.
Kate will bring together inspiration from a range of industries, applications, and even pop culture, to paint a future where public radio content teams can use technology to make the world more clear, more transparent and to help people connect. Kate is a public radio power-user and loves our service. Her time with us will be fun, smart and dialed-in to our specific use cases and needs.
What makes you unique? What makes you stand out among your competitors? Most importantly, what do your current and potential audience believe makes you unique? This session will explore why it’s important to understand how audiences are consuming content beyond public radio.