306 Resources

Event A.I.R. - The Audience, Impact and Revenue of Content Events

Tony Bol
2017 - Washington, DC

Over the next year, the PRPD and Culture Casts will conduct a study with stations examining events through a metric of Audience, Impact and Revenue. Join us in this discussion and share your views to help inform this timely study. Results of a preliminary event survey study will also be part of this session.

Driven to Disruption

Kristen Muller, Umbreen Bhatti, Liz Danzico
2017 - Washington, DC

Join us for an interactive workshop focused on exploring and assessing the opportunities and challenges autonomous vehicles present for an industry long associated with commuting.

The Digital Impact

Matt Abramovitz, Tom Huizenga, Kim Nowacki, Seth Resler
2017 - Washington, DC

This session looks at what’s sticky – and what’s not – in our rapidly shifting digital landscape. Which of our digital offerings and what new products might we consider to build audiences for classical music and loyalty to our stations? This session is produced in partnership with Classical Music Rising.

News/Talk Format Meeting

2017 - Washington, DC

We'll start with our annual look at the latest audience data for News/Talk format stations. Then, NPR’s Senior VP of News, Mike Oreskes, will take your questions about his initiative to create regional journalism hubs in partnership with member stations. We'll then spend the rest of our time in a free-flowing discussion of innovative ideas for local news content during Morning Editionand All Things Considered, featuring mini-“Ted Talks” from forward-thinking station leaders.

Audience Intelligence - Digital Analytics and Metrics That Matter

Tom Thomas, Steve Mulder
2017 - Washington, DC

This session will report how public radio digital leaders are refining the multitude of metrics to which we have access, learning about advanced digital analytics, and working to inform and assess our evolving digital strategies.

Can Video Save the Radio Star?

Alison Perkins, David Steves, Alison Scholly, Jan Boyd
2017 - Washington, DC

This session will provide offer practical ideas for stations that want to start or grow their video content. We’ll also talk about the challenges of sustaining this effort and building a new business model.

Energize Content Promotion, Build Audiences, Donations and Sponsorships

Michael Beach, Nick Kereakos, Paul Maassen
2017 - Washington, DC

Learn about how your public radio content can attract new audiences and encourage your audiences to tune in longer. MetaPub, a new service developed by the Public Radio Satellite System (PRSS), designed for stations and producers synchronizes text, images and links with live broadcasts on smartphones, car dashboards, web sites and other mobile devices.  It can also enable listeners to donate while listening to your station using their smartphones and provide new opportunities for sponsorships.  The session, moderated by NPR Distribution, manager of the PRSS, will include national producers and station leaders who will discuss their involvement in the development and testing of the MetaPub service.

It Doesn't Have To Be Like This: Re-thinking Radio

Steve Titherington
2017 - Washington, DC

What makes a good idea? How does innovation happen? BBC World Service Senior Commissioning Editor Steve Titherington gives some examples of what works, and what shouldn't have worked, and looks at the many and varied obstacles the media is determined to put in the way of a good idea and a successful production.

Increasing Local Engagement and Audience Growth. It's All About Listening.

David Greene, Robin Sparkman, Bec Feldaus Adams, Jeanette Woods, Joan Cherry Isabella
2017 - Washington, DC

In this session we explore the ways in which stations and local communities can use the tools and platforms offered by StoryCorps to advance local service mission—how we can listen, share our humanity and preserve the stories of who we are. 

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