Looking to distinguish your local classical or other music programming with thematic hooks, short features and programming “events” with effective on-air and online promotions to increase listening? Program Directors and producers from several classical and mixed format stations will share audio examples plus quantitative and qualitative results from various programming experiments and discuss ways to collaborate in the future on thematic content.
The dynamics of artist relations at music radio are changing by the minute. Radio, artists, managers and labels have separate agendas with evolving business and legal models. As the business models evolve, legal releases are increasingly difficult to get signed as labels attempt to leverage their music and artists in new ways. Booking bands for station events is more competitive than ever. Getting artists to engage in station promotion around their events has great upside, but is a maze of challenges to accomplish. In some cases, artists are the critical ingredient in revenue-based member events.
In a good story, something happens. You care about the person it happens to. There are stakes. There’s an arc. Hopefully some suspense. You know, like the stories you hear on the long-form programs you love. But newsrooms can tell good stories too. Maybe reporters can’t use mood music or fancy sound design. But they can approach a news story or spot like they're making a documentary, even on a quick deadline.
Following on the Tuesday presentation about ‘Share of Ear’ among all Americans – Edison Research will present a special follow-up session that uses the Share of Ear study data to delve into the behaviors of the “Millennials” or today’s 13-34 year olds. This is the group that has seen by far the most changes in behavior from digital audio choices.
Nearly a year ago, the public radio system jumped headfirst into a brave new world: new NPR show clocks that upended decades of comfort and complacency. What have we learned in this first year? How can we best insert vibrant local content seamlessly into the national show? And how can stations of all sizes maximize flexibility to put their strongest content on the air when the length of that content might change from day to day?
Women make up 50% of the world's population, but, according to research, they are seen and heard only 24% of the time in global news media today. Where is the other half of women? Find out what public media is doing to ensure that women are fully represented in our content and in our leadership.
Are your music experts radio experts? You can help them be both, and connect them to the audience your station really has and wants. Join our discussion about working with seasoned talent in the classical and jazz formats and developing promising new voices.
What is the role of talent on Music Discovery stations? How do you handle the challenges of working with tenured talent, as well as brand new talent? Why aren’t there more established personalities in this format? Can Music Discovery stations live on music alone? Is the format in need of a national show featuring a well-known artist or personality?
It’s a talent business and we all have to grow our careers – and the people who connect us to the audience. For the first time, the PRPD Conference will bring together public media practitioners who have clear and substantial track records in the area of managing talent and guiding talent development at the highest levels.