Last November, KPLU’s owner Pacific Lutheran University announced that it was selling the license to University of Washington owned KUOW in Seattle. The announcement sent shockwaves throughout the region and all of public radio, and it seemed certain that most of the KPLU staff would lose their jobs. Then something surprising happened: The community rose up and demanded a chance to raise the money to buy the station as a community licensee. What happened next is a tale of hyper community engagement that resulted in a successful fundraising effort: $8.5 million in four and half months. KPLU is now independent KNKX. Come hear about their lessons learned and how you can apply them to your station (even if you aren’t facing an existential crisis).
Audience development on digital used to be a crap shoot. Stations would try something to see what sticks. These days, it is possible to be much more sophisticated about growing audience on digital. In this session, we’ll hear from stations that are having above-average success and figure out what they are doing right. You’ll see examples from stations that lead in overall growth, audience engagement, and on-demand usage based on a blind data sort by NPR Digital Services. One of the key threads that runs through each example is the importance of good content management and strategic focus. And the lessons learned will be applicable to stations of all sizes. Be prepared to get valuable tips you can take back to your station.
StoryCorps teaches us that “listening is an act of love.” It’s also the most elemental unit of the public radio economy. Following more than a year of record increases in listening, stations are converting that listening into new revenue to fuel new content creation, including new content for future audiences. Let's talk about how growing listening sustains public radio, and allows stations to tell new and deeper stories to all kinds of audiences.
Digital platforms, mobile devices, and streaming services are all changing the way we discover and enjoy music. Hear industry leaders discuss the challenges and opportunities for public media music stations as we all navigate a path through this ever-changing terrain.
WAMU partnered with PRPD and Jacobs Media to conduct qualitative research with an initial batch of listeners—and we’re dying to share what we’ve learned about who they are, what they like, and what they say it would take to keep them. Join us as we share our top-level findings.
Join NPR voice coach Jessica Hansen as she shares insights on breath control, vocal placement and delivery, which increase credibility, accessibility, and comprehension for the listener.
Learned, lived and taught. Alchemical and inspirational. Applied discipline and core skill development. Non-profit leadership in 2016 is all of these things. More than ever, a baseline leadership requirement includes the ability to consistently and continually advance an agenda no matter the circumstances. In this session produced by WNYC's Werk It Festival, you will hear cross section of leaders will walk us through the ways they are attacking the future.
Our public media future is bursting with new opportunity. We have more ways than ever to reach and grow audiences. At the core is our strength in radio's enduring qualities -- live, responsive, spontaneous, highly relevant, engaging and trusted. Join APM for an invigorating exploration of these qualities and their evolving role in bolstering our future across a complex media landscape. Marketplace's Molly Wood leads a fresh conversation with hosts, producers and program directors across APM's portfolio about leveraging what we do best to grow public media's audience, loyalty and impact.
A great challenge in this environment is how to tap into our most creative talent to create effective experimentation in an environment where the stations are fully consumed with day-to-day operations.
It’s hard to reach fresh audiences and raise new money -- but you don’t have to do it alone. $mart collaboration builds partnerships with people and organizations that are committed to the work and audiences your station needs. (Pro tip: Some of your best partners can be found in your newsroom.)