Membership Mid-Level Giving Manager

Who We Are:

The mission of American Public Media Group (APMG) is to enrich the mind and nourish the spirit, thereby enhancing the lives and expanding the perspectives of our audiences and assisting them in strengthening their communities.  We aspire to be the leader in creating trusted and meaningful listening experiences with and for curious people, and we seek to create a diverse, inclusive culture focused on growth and outcomes to serve our audiences. 

APMG's primary operating divisions Minnesota Public Radio, Southern California Public Radio and American Public Media offer multi-regional FM broadcast channels, website, mobile and social media channels, live events, national content creation and distribution. Together, these divisions operate 49 public radio stations and 42 translators serving regional audiences in eight states from Minnesota, Michigan and the Upper Midwest to Idaho and California; distribute a portfolio of more than twenty national programs reaching nearly 20MM listeners weekly through 1,000 radio stations; serve rapidly growing audiences on digital, social and mobile platforms; and produce an increasing and diverse array of podcasts featuring the best in food, culture, entertainment, mental health, water, early brain development, business and investigative journalism. 

Your Role:

The Membership Mid-Level Giving Manager is responsible for identifying, cultivating and stewarding MPR Members with potential for giving at Mid-Level amounts ($600-$2,499). This position works with the Membership and has a collaborative relationship with Philanthropic Development including the Major Giving, Planned Giving, and Institutional Giving teams. This role will increase levels of giving for identified segments with higher giving potential, and create programs to reward, incentivize, and demonstrate value of Mid-Level giving. This role manages and builds strategies for our Amplifiers ($600-$1,199), Leadership Circle Partners ($1,200-$2,499 annually), representing over 5,000 Members and over $4.7M in annual revenue, while also providing a foundation and strategic counsel for the entirety of Mid-Level giving (up to $10,000).

This is a unique opportunity to develop a program to streamline the conversion of Members into higher-level donors through new combinations of mass fundraising and high-touch techniques to drive significant incremental revenue. As a part of the Membership team, this role will also assist in creation of strategies used to cultivate, retain and steward Members at all levels.

This position reports to the Director, Regional Membership and will work closely with the Director, Major Individual Giving and Development Operations.

Compensation Range: $27.5481 to 41.2981 hourly. Exact hourly rate determined by experience and education related to the role, organizational compensation structure and internal equity.

Application Deadline: May 11, 2021

Position Responsibilities:

• Create and execute strategies to grow individual Membership giving in Mid-Level range. Meet revenue goals for Mid-Level giving.
• Collaborate with Major Gifts team to develop prospects for higher-level giving from MPR Membership.
• Create, manage, and execute strategies and tactics across all fundraising channels for Mid-Level donors, including on-air, direct mail, telemarketing, email and digital.
• Work with Membership team to coordinate communication and solicitation plans, with the goal of maximizing revenue in both areas.
• Serve as a personal point of contact for selected Members and prospects, providing excellent service and responding to inquiries quickly.
• Monitor and report on fundraising campaign results; use analysis to influence and educate future fundraising campaigns.
• With Audience Insights and Donor Research teams, build both aggregate and individual knowledge of Mid-level donors and prospects.
• Work with Membership team to write compelling materials, including direct mail, telemarketing scripts, emails, on-air promotional messages, social media, and more.
• With Communications, Philanthropic Development and other teams, utilize compelling impact stories and data for use in Mid-Level and other Membership communications.
• Serve as key contact for external consultants and other 3rd parties as needed.
• Work with Membership team to develop premiums and other recognition opportunities for Mid-Level donors.
• Participate in and support Member Drives and other campaigns as a part of the Membership team
• Create and implement stewardship strategy for all Members (Welcome, Gratitude, Advancement). Create journeys for Mid-level donors and prospects leading to acquisition, qualification, retention, and advancement.
• Develop qualification, cultivation and stewardship strategies that lead to higher retention and likeliness to upgrade.
• Other duties as assigned.

Required Education and Experience:

• Minimum of 3 years non-profit fundraising, including work with Mid-Level and Major donors.
• Experience with multi-channel fundraising, including digital, direct mail, telemarketing, and email.
• Excellent fundraising and stewardship writing and communication skills.
• Use of SalesForce or other donor CRM system to manage and profile donors.
• Fluency in MSOffice Suite: Word, Excel, PowerPoint and MS Outlook.

Required Skills, Knowledge and Abilities:

• Demonstrated skills in written and oral communication.
• Demonstrated skills in customer or donor service.
• Demonstrated success in applying a broad knowledge of effective development practices.
• Demonstrated success in planning for and completing projects on time, on budget and within scope.
• Demonstrated success in coordinating cross-functional teams.
• Demonstrated problem-solving skills and high level of accuracy and attention to details.
• Demonstrated ability to be flexible and adaptable to change.
• Demonstrated organizational skills, ability to prioritize and work under pressure.
• Ability to gather research quickly and effectively from multiple sources. 
• Ability to learn software applications when needed.
• Passion for the mission of MPR.

Preferred Skills and Experience:

• Bachelor’s degree or equivalent experience.
• Previous experience with broadcast or cultural organization.
• Experience with WordPress, HTML or similar web development tools.
• Ability to engage with donors and prospects at all levels in person, on phone and in electronic communications.

Physical Demands and Working Conditions:

• Must be able to perform the essential duties of the position with or without reasonable accommodation.
• Ability to manage some work outside of standard office hours as needed.
• Physical Demands: 
  • Required to move about in an office environment and sit for extended periods of time
  • Required to move about in the community
  • Frequent use of hands for data entry/keystrokes and simple grasping
• Working Conditions: 
  • Moderate noise level

 

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. 

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.