Content and Production Manager

Duluth, MN

WDSE•WRPT in Duluth, MN seeks an experienced individual for the next Content and Production Manager.


WDSE•WRPT is a significant producer of original television and online content for local, regional and national distribution. This position is responsible for leading, developing and executing program and content strategies and initiatives that position WDSE•WRPT as a significant, impactful, and trusted institution. It leverages multi-platform capabilities and content creation that are community/regionally focused. Primary responsibility is for leading cross-functional teams responsible for program delivery, content creation for multiple platforms, project management, audience development, revenue generation, and evaluation to fulfill the strategic objectives of the organization.



WDSE•WRPT is being assisted in this search by Livingston Associates.  Inquiries are welcome with Livingston Associates. For consideration, please visit the job posting and apply online at


EEO Employer


Search Assistance by Livingston Associates

Inquiries are welcome with Livingston Associates




  • Manages and directs WDSE•WRPT television programming schedules, content placement, content acquisition and creation, and distribution plan for all WDSE•WRPT media platforms and properties.
  • Responsible for assessing, responding through program and content selection and delivery, and documentation of community problems and interests required by Federal Communications Commission.
  • Provides editorial leadership and direction, ensuring that content is on-brand, diverse and inclusive of all audiences, consistent in quality, highest journalistic integrity and standards, and optimized for maximum user experience across platforms.
  • Participates as part of the executive management team to establish strategic direction and ensure programming supports the organizational goals and mission.
  • Develops WDSE•WRPT’s content creation and distribution platforms vision to support strategic direction and audience development.
  • Manages broadcast and production departments.
  • Manages relationships with national and local affiliates (PBS, NPR, NETA, etc.).
  • Uses audience data and analytic tools to evaluate and create content and programming.
  • Prepares and monitors budgets, contracts, and project development.
  • Supervisory Duties:
    • Directly supervises a production staff with an additional staff through subordinate supervisors.
    • Plans, assigns and approves work of production staff.
    • Responsible for hiring, training and termination of production staff.
    • Responds to employee concerns.
    • Prepares and signs performance reviews with salary adjustment recommendations.
  • Represents WDSE•WRPT as a responsible, informed ambassador locally and nationally.
  • Continually engaged in self-education and professionally provided training.
  • Other duties as assigned.



  • Excellent communication and presentation skills with exceptional oral and written clarity.
  • Demonstrated ability to conceptualize, conceive, coordinate, manage, implement large media-driven initiatives working with large network of partners and stakeholders.
  • Experience following and analyzing emerging developments and trends in the public media industry.
  • Proven track record in audience development.
  • Ability to work collaboratively with a diverse group of professionals in an ever-changing, fast-paced media environment.
  • Ability to promote and build a team atmosphere, motivate team members.
  • Fiscal oversight and experience developing and managing budgets for organization and for high-dollar initiatives.
  • Familiar with fundraising and development activities.
  • Strong strategic thinking and analysis capacity.
  • Proven ability to quickly gather, learn and analyze information on a variety of topics.
  • Ability to prioritize, work independently, under pressure, meet deadlines and take direction.
  • Ability and willingness to work a varied schedule.
  • Proven leadership ability through organization and community engagement.
  • Proven ability to handle public and internal interactions with diplomacy and tact without additional supervision.
  • Proficient in Microsoft Word, Power Point, Excel.
  • Must present a professional manner and appearance.



  • Master’s degree in multi-media, communications, journalism or related field preferred.
  • Five years of experience in a non-profit or for-profit media setting with progressive leadership responsibilities.