Making Sense of Audience Data
If you want to steer your future, you must be able to master your data. Level up with RRC staff and colleagues as they cover Nielsen Audio diary and PPM station estimates, market level information, and the use of Scarborough data as a programming tool. This one-day investment will get you up to speed on the best practices for tracking your audience. All experience levels welcome!
When: August 20, 2018 – Monday: 10am - 1pm
- Free for PRPD members with Conference Registration
- $300 Workshop Only PRPD Member
- $500 Non-member
Who: Radio Research Consortium (RRC)
The Program Director Workshop
Call it PD or Chief Content Officer, the job is about leadership. This intensive will feed both sides of your brain by combining the hard skills needed for formatics, ratings, and scheduling with the creative aspects of talent development, team leadership and brand-building. Skill level = entry to intermediate content leaders and anyone who wants to have the most effective relationships with the PDs in their life!Get on it, though, because registration for the PDW closes July 20.
When:August 18-20, 2018 – Saturday & Sunday: 9am – 6pm, Monday: 9am – 2pm
- $650 with Conference Registration PRPD Member
- $800 Workshop Only PRPD Member
- $1100 Workshop Only Non-member
Who: Helen Barrington & Tanya Ott