The Content Conference Keeps Growing
We are just a week away from the 2018 Content Conference and we are excited to see everyone in Austin, TX The Live Music Capital of the World.
It is sure to be a rocking good time as host stations KUT and KUTX in Austin have an incredible opening night planned for you at the Historic Studio 6A, the original home of Austin City Limits, the longest-running music series in American television history.
The 2018 conference will be the most format inclusive in the organization’s history. We've already told you about Keynote Speaker Kate O'Neill but there's even more on the agenda...
Taking Back the Dashboard - While the broadcasting industry’s competitors, including SiriusXM and Pandora, have a unified look and feel on the dashboard display, there is a lack of standardization among radio broadcast stations in the ways that content is displayed on both analog FM, using Radio Data System (RDS) and HD Radio receivers. Listeners scanning the dial will likely encounter a wide array of display formats. We'll discuss the Digital Dashboard, Smart Screens and Traditional Radios and how metadata can improve the listener experience as well as best practices for stations using metadata and an update on ContentDepot’s Metapub.
Public Radio Digital Events - Event content has skyrocketed onto digital platforms. Public Radio as a space has always been limited, but content from events now have an ever-expanding digital real estate. Join us for a discussion that takes the newsroom to the stage for the purposes of digital content? Let's examine what lies behind its success? Let's explore the underlying value of event content online? Find out where digital event innovations are happening? Whose digital designs are bringing in the greatest revenue? This session welcomes your ideas in shaping the landscape of public radio digital events.
Google's Strategy - The podcast landscape how now gotten much more interesting. Google's new podcast strategy has the potential to dramatically change two areas that have hampered podcasting: recommendation and discovery. The combination of new tools from the world's largest data company, improved functionality on the largest handset install base and the emergence of AI and machine learning be the topic in this General Session. Two key Google representatives will be joined by experts in AI to share what this means for public media.
Best Practices From Top Stations - 92% of U.S. adults listen to radio each week, the highest reach across all platforms according to Nielsen’s latest Total Audience Report . In what has become a familiar narrative, radio edged out all of its competitors, including live + time-shifted TV (88%), app/web on a smartphone (79%) and internet on a computer (60%), which came in second, third and fourth respectively. While we are prepping for the delivery of our content on digital platforms it is important to keep our eyes and ears on our radio stations. Over the past 18 months, NPR’s Jeff Rowe had talked with dozen’s of PD’s around the country about the best practices for radio basics. Hear what he’s learned from top stations, and leave the session with ideas about how you can fine tune your station’s sound as soon as you get home. Jeff will be joined by Steve Nelson, NPR’s Senior Director of Programming and Jody Evans, PRPD President. The group will also share best practices for the new Morning Edition clock and the latest on PRPD’s forthcoming PD Handbook overhaul.
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As every public radio station grapples with consumption, relevance and sustainability, PRPD is committed to creating a setting where content leaders can learn, network and advance their careers.