PRPD Webinar to Reveal What Has and Hasn’t Changed in the Dynamic World of Audio Consumption

February 5, 2019

Edison Research and NPR are proud to show PRPD never-before-seen information on how audio has changed now that we have completed five full years of the Share of Ear study. 

This webinar will track the things that have changed significantly over the five years (for instance podcasts, or using a phone for audio); and there is insight when we find things that haven’t changed too much over this period of time (as an example, daily listening to AM/FM radio).

  • With the explosion in the amount of available speech-based content, has overall listening to speech (such as podcasts or audiobooks or non-music radio) increased? 
  • How much listening is now done on a smart speaker and what are people listening to on these devices?
  • Where does AM/FM fit in a world with so many new choices?

All these and many more questions can be answered based on Share of Ear data. Edison and NPR look forward to sharing this information with PRPD.

Join us on Tuesday, February 12, 2019 at 2pm ET to learn what has and what hasn’t changed in the dynamic world of audio consumption.

Register now to participate in this important webinar!

 

Some background on the Share of Ear project:

In 2014, Edison Research began a significant new research exercise for the audio industry called “Share of Ear®”.  Edison’s Share of Ear study is the first research project that measures the entire audio space – in all its forms: Radio, streaming, owned music, podcasts, audiobooks, YouTube for music, audio channels delivered via cable like Music Choice… basically anything someone might listen to. 

Listening is measured via a detailed one-day listening diary administered to a representative national sample of Americans ages 13 and older.  We are told what people listened to, at what time, where they listened, on what device, and the kind of content (music, news, talk/personality, or sports).  The result is an enormous data set that allows a true, accurate estimate of how audio is consumed and how it is changing. Edison and NPR look forward to sharing this information with PRPD.