Audience First @ PRPD19


In these complex and challenging times, running a nonprofit news operation presents unique obstacles and opportunities. These sessions will help you make sense of some of those issues.



NPR & Elections: A Look from Three Lenses
On Wednesday at lunch, NPR presents some of the most well-known and respected hosts and journalists discussing how they are preparing to cover the 2020 election. Join us for a discussion about how they are preparing for 2020 and what issues they see taking center stage leading up to election day.

  • Audie Cornish, Host, All Things Considered
  • Susan Davis, NPR Congressional Correspondent
  • Steve Inskeep, Host, Morning Edition



The News-Talk Format Group hosts two of NPR’s most important content leaders, Senior Vice President for News Nancy Barnes and Chief Digital Officer Tom Hjelm, discussing their priorities. There will be a lot of time for your questions, so come prepared.


Election 2020: Coverage That Matters
With the 2020 election beginning to take shape, now is the time to create a plan for how you will cover this historic event. In an environment where trust is low in public institutions, especially media, involving your audience in your coverage can encourage civic engagement and differentiate your work from all else. In this session, CPB will announce a new collaborative project and we’ll discuss how audience engagement creates content that is relevant, unique and meets the need of your audience — with concrete ideas and tactics for stations of all sizes and budgets. And, we’ll share exciting news from CPB about support of collaborative coverage for the 2020 election.  

  • Donna Vestal, Director of Content Strategy, KCUR
  • Summer Fields, Engagement Strategist and Strategic Partnerships Lead, Hearken

Culture of Journalism
Member stations’ newsrooms are increasingly the primary sources of news for their audiences. That means the stations’ reporters, producers and editors are being called upon more often to tackle news that could be sensitive for major donors or the organization that holds the station’s license. One of the most effective ways to protect a newsroom and codify its independence against outside influence is to craft an editorial integrity document. This can also include ethics guidelines for journalists and station staff to follow. Join PMJA’s Terry Gildea and NPR’s Mark Memmott from the Culture of Journalism team as they and others walk participants through the process of getting this effort off the ground at your station. And they’ll talk about how the process can be more important than the final document itself.

  • Terry Gildea, Executive Director, Public Media Journalists Association
  • Mark Memmott, Supervising Senior Editor for Standards & Practices, NPR

What are you waiting for? Invest in yourself, your organization, and your audience. Join us at #PRPD19. You won't regret it.