Classical KING-FM just completed a study with WRTI, WQXR and KUCO of people of color with the goal of making classical radio more inviting to multicultural audiences. The four listener-supported classical music radio stations came together with the Chicago-based research firm Slover Linett for an equity-focused national research collaboration. The study examines how classical radio may need to rethink, experiment and evolve in order to develop deeper relationships with listeners of color. The study is called “Taking Another Listen” and it will probably challenge some of your assumptions about the perceptions, behaviors and expectations of diverse classical music listeners.
On Thursday, April 27, 2023 the PRPD Classical Format Group was joined by Brenda Barnes, CEO of Classical KING and Bill Johnson, GM of WRTI to discuss this unique study and its findings.