WXPN Marketing Manager

Job Description Summary

The Marketing Manager at WXPN creates and executes marketing and promotional campaigns; develops and manages promotional partnerships; and oversees on and off-air brand messaging to build station awareness, grow audiences, and position the station as the premier source for music discovery. They supervise the Community Outreach & Engagement Coordinator and the team of student workers.

Job Description

Reporting to the Director of Marketing, the Marketing Manager plays a key role in developing and executing marketing and promotional strategies to maximize broadcast and online listenership and event attendance for WXPN, the member-supported radio station of the University of Pennsylvania.

This multi-faceted role works collaboratively to align strategy, storytelling, design, and analytics to build awareness, grow audiences, and position the station as the premier source for music discovery. The Marketing Manager oversees in-kind sponsorships of third-party events including XPN Welcomes, paid social and advertising campaigns, and the creative development and production of branding and promotional materials.

They also report on and analyzes promotional campaign effectiveness and manages the station’s external presence for maximum visibility and consistency to brand identity standards. The successful candidate is a natural raconteur who knows how to reach new audiences, is solutions and detail-oriented, and possesses a strong ability to build and manage partnerships. The Marketing Manager also supervises the Community Outreach and Engagement Coordinator and student workers.

Requirements include:

• A Bachelor’s Degree and 5 to 7 years of experience or equivalent combination of education and experience in Marketing, preferably in broadcasting.
• Energy, enthusiasm, and detail orientation to produce high-quality work.
• Skills and experience in managing partnerships, social media engagement, and advertising.
• Demonstrated ability to manage several projects simultaneously and under tight deadlines.
• Ability to work independently and as a member of a team.
• Demonstrated skills in negotiation and consensus building, agency management, copywriting, campaign analysis, and supervising others
• Proficiency in MS Word, Excel, and PowerPoint
• Experience with the following: Adobe Creative Suite, Canva. Google Analytics, Pardot or Mailchimp, (or comparable email platforms), Monday.com (or comparable service)
• Salesforce experience is a plus.

Applicants must include a cover letter to be considered.

How To Apply

Formal application for this position MUST be made through the University of Pennsylvania Online Employment System.

Only applications that include BOTH a cover letter and resume will be considered.

Deadline for Applications: November 10, 2023

No phone calls, please.

Applicants must include a cover letter to be considered.

Job Location - City, State

Philadelphia, Pennsylvania

Pay Range

$51,824.00 - $67,000.00 Annual Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile. 

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.