Being Audience-First Starts with Podcasts - A Case Study Presentation

Stephanie Kuo, Mike Russo, Micaela Rodriguez
2022 - New Orleans

Public radio is uniquely qualified to serve our local communities – it’s in our mission. But with the vast number of audio platforms available, and commercial influences encroaching, we must rethink old programming conventions to stay relevant. In part of this event, KERA and PRX share their innovative collaboration to respond to drastic shifts in audience needs and behaviors with human-centered design and product methods. Learn how this whole-of-station approach has transformed KERA’s podcast and on-demand strategy and helped recalibrate its newsroom and broadcast offerings for the future.