Events: The Essential of Live and Local

Jon Cohn, Candice Springer, Tanya Erlach, Ryan LaCroix
2022 - New Orleans

Events are an essential part of public media’s content – engaging new audiences and deepening relationships with existing audiences. This session will bring together producers and programmers from across the industry to discuss the value of events as content offerings and how to balance bandwidth and scalability through internal collaboration. Find out how stations are using multi-platform events to expand their public service mission and achieve their strategic goals.John