The Future of On-Air Fundraising

Ben Adler, Jay Clayton, Briana O'Higgins, David Barasoain
2022 - New Orleans

While still an important part of membership strategy, on-air drives aren't performing as they once did for many stations. Some have excelled at growing their monthly giving programs but nonprofits in general are challenged to find new donors and listeners have many more audio choices when on-air drives disrupt their routines. In this session co-produced with Greater Public, we’ll share some provocative ideas about how to reposition existing resources for digital fundraising. Then we’ll suggest some new ways to make the most of our on-air drives.