Jazz Media Lab: Innovation and Growth in Jazz Media

Enrique Olivarez, Steve Williams, Max Ramirez, Bill Johnson
2022 - New Orleans

In 2021, The Doris Duke Charitable Foundation created a pilot program to support five jazz public radio organizations - WBGO, WRTI, KNKX, KMHD and KUVO. The intent of the 3-year Jazz Media Lab program is to help jazz stations increase collaboration, strengthen their ability to broaden audiences for jazz, and reinforce their vital role as a connector of jazz artists, audiences, and community organizations. In this session, jazz station leaders show us how the Jazz Media Lab is leading to innovation in jazz programming, digital efforts, and audience development.