Taking Podcast to Broadcast and Vice Versa
Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.
Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.
The Urban Alternative format is redefining how public radio reaches, engages and serves younger and more diverse communities. This new format is changing long-held preconceptions of what public radio is and creating a model for becoming essential to untapped public radio audiences.
This session will challenge you to be a better leader and inspire you to move your organization to revolutionary, not evolutionary, change.
In this session, Edison Research's Director of Research Gabriel Soto breaks down the national Share of Ear and Infinite Dial data by ethnicity and walks us through some of the findings of the latest Latino Podcast Listener Report to help us understand the preferences, choices and audio listening behaviors of our increasingly diverse audiences. The data lays the groundwork for a deep discussion with Public Media for All about what it's going to take for public media to make significant, meaningful and impactful efforts to reach and serve new audiences.
Many stations - especially small and midsize ones - may have to choose between a new quest for podcast excellence and the old dream of becoming primary news sources for their communities. In this session, we’ll explore these tensions and address how stations might begin to prioritize rather than falling victim to the more-with-less fallacy. We’ll also look at ways to ensure station podcasts continue to put accuracy, localism, and public service first, even amid the pressures of a hyper-competitive environment that often favors a compelling narrative over the truth.
In this session, we'll meet the leaders of KEXP, WBGO and WRTI and examine how reframing a station's organizational identity can lead to innovation and growth.
Kathy Merritt, CPB’s SVP of Radio, Journalism and CSG Services will lead a discussion with Ideastream Public Media President and CEO Kevin Martin, WQED President and GM Deborah Acklin, and Puget Sound Public Radio (KUOW) President and GM Caryn Mathes about system collaborative efforts and new approaches to recruitment and workplace culture.
In this session, we'll talk with The Moth, Snap Judgement and The Current in Minneapolis and we'll learn how these organizations adapted to the virtual event space, what they discovered about access and audience and how this experience is informing their decisions about future events.
PRPD offers a number of ways for you to connect with public radio colleagues across geography. Join a specific format google group or sign up to join monthly format meet-up calls!