344 Resources

Classical Marketing & Content Partnerships

Julie Amacher, Eva Anderson
2019 - Minneapolis

Following up on last year's popular and well-received presentation on classical audience insights, MPR Classical will share results on their efforts to date. They'll update their findings on audience insights, and give examples of some highly successful strategies that have driven ratings and digital engagement, created new content and helped Classical MPR find new, younger audiences by using an audience-centric approach.

5 Things You Can Do To Make Your Station Sound Better Next Week

Jeff Rowe, Steve Nelson, Jonathan Blakley, Kari Anderson
2019 - Minneapolis

PDs and GMs are busier now than ever before, and sometimes that means you might run out of time to think about the basics. Take an hour during the conference to learn (or remind yourself) about 5 things that you can do starting Monday to make your station sound better. Along with well-established best practices, we'll talk about how you can be ahead of the curve on smart speaker listening, and hear real-world experiences from your PD colleagues.

Who Are We Making This For? A New Look at Audience for Podcast Strategy and More

Joel Meyer, Kerry Donahue, Stephanie Kuo, Je-Anne Berry, Brad Turner
2019 - Minneapolis

Anyone can make a podcast, but not everyone understands their audience. In this interactive session, you will go beyond market research and audience analytics and walk away with a road map for content development that holds the listener at the center of your key decisions. The panel will share real-world stories about how their stations have served new audiences, retained talent and strengthened their content development process through their podcasts.

Live Events That Strengthen Public Radio

Amy Macdonald, Candice Springer, Sarah Austin Jenness, Laura Hadden, Luke Burbank
2019 - Minneapolis

In a time of deafening online chatter and digital isolation, live events have become a powerful force for good. Attending live events makes people feel more connected to each other, the community, and the world around them. In this session, we'll explore a variety of different events, from policy discussions to live podcasts to music performances, that engage with passionate audiences and create positive impressions for your brand.

Ethics Can Be Fun...Really!

Michael Arnold, Mark Memmott, Nancy Cassutt, Elizabeth Jensen
2019 - Minneapolis

In stations and newsrooms across the public radio landscape, challenging ethical decisions are being made every day and sometimes it’s difficult to know where to draw the line. Ethics can seem like a dry topic. But this session will be interactive, entertaining and fun, helping you navigating ethical issues at your station. We’ll be digging into real situations you’ve faced with our panel of ethics experts.

The Sound of Public Radio Music

Anne Standley, Mike Henry, Nick Spitzer, Brian Newhouse
2019 - Minneapolis

Music format stations from classical to americana are beloved and respected cultural institutions in their own communities and on the national stage. Public radio's celebration of music in all its forms is vitally important to American cultural life and now its time to showcase the impact we have on audiences, artists, the music industry and our own local ecosystems.

Research, Relevance and Racial Bias: The Case for Culturally Competent Newsrooms

Cecilia Stanton-Adams, Andi Egbert, Linda Miller
2019 - Minneapolis

A recent survey of Minnesota media professionals unearthed a disturbing disconnect. While a majority of journalists say it is necessary to understand racial bias in order to be effective in their jobs, most have never received unconscious bias or similar training. Yet despite this lack of training, the majority of Minnesota journalists feel confident in their ability to report on racial and cultural groups other than their own.

Independent Producer's Session

Daren Dortin, Katie Thornton, Kevin Cubbins
2019 - Minneapolis

PRPD is not just for station managers and program directors; independent content producers also attend the conference in growing numbers. This session allows for conversations and information sharing around issues pertaining to program marketing, distribution and online content, and how new programs are created, launched and distributed.

Data Based Editorial Lessons from NPR One

Tamar Charney, Emily Barocas, Anita Bugg
2019 - Minneapolis

Participants will leave this session with specific recommendations to improve the performance of their station’s content on digital and broadcast platforms based on data from their own NPR One Station Analytics dashboard. With the help of the NPR One Editorial team, you will learn to interpret engagement data to find your station’s strengths and weaknesses. Then, using NPR One’s data-based best practices as a guide, you can develop a list of action steps to bring back to your station.

Pages