How can we measure diversity to drive change?What should we measure? How? How do you get buy-in across an organization? How do you build data collection into regular workflow? And how can you present and implement the data to affect real change? Join a diverse group of public media organizations as we talk about the work we’ve done, lessons learned, and our aspirations for the future.
How do we set the right foundation for growing our audiences? We’ll examine ways to identify your growth opportunities and align efforts around making the most of them. We’ll share tips on defining audience segments, gathering insights, setting the right kind of goals and using them to efficiently create and learn on an ongoing basis.
Our new media and content platforms are not neutral spaces. Relationships, business models, trust and authority are experiencing massive stress. In a world of breathtaking change, Kate O’Neill, “Tech Humanist” and author of Pixels and Place, offers a straightforward way to stay relevant: by using data and emerging technology in ways that make the human experience ever more meaningful.
Kate will bring together inspiration from a range of industries, applications, and even pop culture, to paint a future where public radio content teams can use technology to make the world more clear, more transparent and to help people connect. Kate is a public radio power-user and loves our service. Her time with us will be fun, smart and dialed-in to our specific use cases and needs.
What makes you unique? What makes you stand out among your competitors? Most importantly, what do your current and potential audience believe makes you unique? This session will explore why it’s important to understand how audiences are consuming content beyond public radio.
The NoncomMUSIC Alliance celebrates public radio’s role in connecting musicians, performers, and artists with the audiences who enjoy and support their music. The Alliance highlights public radio’s unique role in noncommerical music by curating programs and playlists, discovering new music, preserving a myriad of sounds and styles, while creating a sense of place in their local communities. This session will introduce the unique offerings available to Alliance partners, an update on recent legal and regulatory challenges that affect public radio, preliminary results from our member survey, and an interaction discussion on other issues the Alliance can address on your behalf.
PRTS 2018 helps inform your content creation, as well as your budgeting process, and it’s the most comprehensive, trackable survey available to all public radio stations in the U.S.
The current vision for the compact, as laid out by NPR leadership, encompasses three networks that intertwine and connect NPR and stations: Journalism, Digital and Revenue. While the Revenue track is better discussed at other venues, PRPD believes content directors are vital voices in shaping the Journalism and Digital networks.
This session will review federal laws surrounding sexual harassment, provide an essential checklist for your organization’s policies and procedures, discuss how staff who observe sexual harassment, but can’t do anything about it, are impacted, and present several case studies, so we can begin to imagine a new way of working together and holding each other accountable.
How are we training the next generation of public radio personnel? Who will our new staff be? What will or won’t they know? How can we best prepare this new crop of audio story tellers? We’ll look at the issues and challenges facing content leaders as they hire and train the next generation in the 21st Century.