303 Resources

Taking Podcast to Broadcast and Vice Versa

Jonathan Blakley, Tamar Charney, Christina Kuzmych, Erika Aguilar, Ciku Theuri
2021 - Redefining Public Media Virtual Conference

Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.

Urban Alternative Redefines Public Radio

Abby Goldstein, Mike Henry, Nikki Swarn, "Madd Hatta" Ben Thompson, Ayana Contreras
2021 - Redefining Public Media Virtual Conference

The Urban Alternative format is redefining how public radio reaches, engages and serves younger and more diverse communities. This new format is changing long-held preconceptions of what public radio is and creating a model for becoming essential to untapped public radio audiences.

Leadership in a Moment of Change

Ben Adler, Julia Wallace, Jonathan Blakley, Tracy Brown
2021 - Redefining Public Media Virtual Conference

This session will challenge you to be a better leader and inspire you to move your organization to revolutionary, not evolutionary, change.

The Future Audience Is Here

Gabriel Soto, Tamberly Ferguson, Sachi Kobayashi, Aishah Rahied Hyman, Ernesto Aguilar, Abby Goldstein
2021 - Redefining Public Media Virtual Conference

In this session, Edison Research's Director of Research Gabriel Soto breaks down the national Share of Ear and Infinite Dial data by ethnicity and walks us through some of the findings of the latest Latino Podcast Listener Report to help us understand the preferences, choices and audio listening behaviors of our increasingly diverse audiences. The data lays the groundwork for a deep discussion with Public Media for All about what it's going to take for public media to make significant, meaningful and impactful efforts to reach and serve new audiences.

Podcast vs. Local News: An Either-Or Proposition?

Judith Smelser, Elaine Appleton Grant, Sandra Clark
2021 - Redefining Public Media Virtual Conference

Many stations - especially small and midsize ones - may have to choose between a new quest for podcast excellence and the old dream of becoming primary news sources for their communities. In this session, we’ll explore these tensions and address how stations might begin to prioritize rather than falling victim to the more-with-less fallacy. We’ll also look at ways to ensure station podcasts continue to put accuracy, localism, and public service first, even amid the pressures of a hyper-competitive environment that often favors a compelling narrative over the truth.

Defining Your Organizational Identity

Thomas Mara, Kevin Cole, Steve Williams, Bill Johnson, Abby Goldstein
2021 - Redefining Public Media Virtual Conference

 In this session, we'll meet the leaders of KEXP, WBGO and WRTI and examine how reframing a station's organizational identity can lead to innovation and growth. 

Sponsored by CPB - Public Media: Building a More Diverse and Inclusive Workforce

Kathy Merritt, Kevin Martin, Deborah Acklin, Caryn Mathes
2021 - Redefining Public Media Virtual Conference

Kathy Merritt, CPB’s SVP of Radio, Journalism and CSG Services will lead a discussion with Ideastream Public Media President and CEO Kevin Martin, WQED President and GM Deborah Acklin, and Puget Sound Public Radio (KUOW) President and GM Caryn Mathes about system collaborative efforts and new approaches to recruitment and workplace culture.

Events in a Virtual World

Aldi Kaza, Sarah Austin Jenness, David Safar, Glynn Washington, Juliet Fromholt
2021 - Redefining Public Media Virtual Conference

In this session, we'll talk with The Moth, Snap Judgement and The Current in Minneapolis and we'll learn how these organizations adapted to the virtual event space, what they discovered about access and audience and how this experience is informing their decisions about future events.

Webinar: Black Podcast Listener Report

Gabriel Soto
Edison Research just completed the first-ever comprehensive research on Black podcast listeners in the US. Join Edison’s Gabriel Soto, Director of Research, as he walks us through the findings of The Black Podcast Listener Report, including podcast discovery, device usage, advertisements, video components and topics/genres.

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