280 Resources

Local That Works

Helen Barrington, Ross Reynolds, Mike Russo, Ron Jones
2018 - Austin

This session, based on one that drew outstanding attendee ratings at the PMDMC in Chicago, will feature two very different examples. Ask A... from KUOW in Seattle and Generation Listen at KCUR in Kansas City both "moved the needle" achieving real, measureable impact.  Join us to learn about these project and hear how you might apply ideas — or something like this — in your market.

Measuring Online Success: New KPIs for Public Media

Steve Mulder, Michele Murphy
2018 - Austin

What metrics matter when looking at digital audience growth? Fifteen Station-Resource-Group stations collaborated with NPR and PRX for many months to define Key Performance Indicators that cover station websites, streams, mobile apps, podcasts/on-demand, email, social media and third-party apps. In this comprehensive review, you’ll learn whether you’re tracking the right metrics for every digital channel and why certain metrics are more valuable than others. We’ll cover audience growth and engagement, identity metrics, and revenue KPIs by platform. We’ll also hear how stations are starting to use these new KPIs in practical ways that make a difference.

Taking Back the Dashboard

Fred Jacobs, Joe Schifano
2018 - Austin

Join Fred Jacobs and Joe Schifano as they discuss the Digital Dashboard, Smart Screens and Traditional Radios and how metadata can improve the listener experience. Fred will talk about best practices for stations using metadata while Joe will give an update on ContentDepot’s Metapub including what’s new and what’s coming.

Brochure, Memo re 12/31/17 Copyright Agent Deadline

Vital information from the law firm of Garvey Schubert Barer that is relevant for anyone that includes 3d party content (photos, artwork, text, etc.) on your website or permit others to post such materials.

If so, you need to renew your Designation of Copyright Agent filing with the Copyright Office by 12/31/17.  This is required in order to qualify for the safe harbor under the DMCA, which protects qualifying internet service providers from claims of third party copyright infringement if they timely register and follow certain steps upon receiving notice of a claimed infringement.  To register or to get more information, visit https://www.copyright.gov/dmca-directory/.  

This requirement is new this year.  Even if you previously filed in a Designation of Agent to Receive Notice of Claimed Infringement in hard copy with the Copyright Office, you must re-register electronically by the end of the year. You must also keep the copyright agent designation current, and re-file the Designation every 3 years.

In addition to filing with the Copyright Office, to qualify for the safe harbor, you need to post on your website your copyright agent contact info in case anyone needs to send you a takedown notice.  The conditions on obtaining the safe harbor are set forth in the attached “DMCA page” and “Notice and Takedowns” memo.

In addition, because there has been so much in the trade press about copyright infringement suits over the improper use of photographs, also attached is the GSB memo on the Use of Photographs. 

Public Radio Tech Survey 9

The challenge of tracking public radio listeners -- as the media and technology world is roiled by change -- is the central purpose of the Public Radio Techsurveys. For the past nine years, the Public Radio Program Directors Association has partnered with Jacobs Media to produce research that guides the system’s programmers, marketers, and managers as they face a future filled with challenges and opportunities.

Big Shoes to Fill: How to Identify Talent for Public Media's Future

Andi McDaniel, Rupert Allman, Joshua Johnson, Bruce Warren, Talia Schlanger, Francis Lam, Sally Swift
2017 - Washington, DC

As a generation of public radio superstars steps away from the mic, how do we identify, attract, and elevate the talented new on-air personalities that will carry the industry into the future? And how in the world do we carry forward a generation of listeners who are sad to see their beloved NPR personalities move on? Hear from veterans of high-profile talent transitions on what works, what doesn’t, and how you can leverage your moment of transition to make your station stronger and more beloved.

Pubcast Engagement & Social Media - Lessons From the Outside

Jodi Gersh, Steve Lickteig, Jessica Stahl, Lauren Katz, Mary Nahorniak
2017 - Washington, DC

What can public media learn about effective engagement strategies and opportunities from commercial media outlets?  Broaden your engagement perspective in this dialog, featuring leading commercial media engagement strategists.

Public Radio and Fact Checking

Joe Barr, Chris Nichols, Gregory Favre, Angie Holan
2017 - Washington, DC

Fact checking is playing a larger role than ever in political coverage thanks the rise of PolitiFact, Factcheck.org, the Washington Post Fact Checker and others. What is the role of public  radio and fact checking? Capital Public Radio launched PolitiFact California two years ago. Why did they do it and why did PolitiFact want to partner with public radio? What are the challenges to launching a fact checking initiative, and how do you turn a digital/print concept into radio?

Red State Report: What Larger Markets Need to Hear From Rural Stations

Kris Gruen, Mollie Kabler, Sally Kane
2017 - Washington, DC

We turn the tables in this session as we invite large-market stations to sit in the seats and listen closely to our rural station panel, as they help us understand the work of public broadcasting in non-urban, often politically conservative settings and outline their vision for the unique role public media can play in the current climate. They’ll share some concrete ideas for how urban and rural stations can do a better job supporting each other’s efforts. This session is produced in partnership with Greater Public, PRPD, NFCB, and AIR.

Event A.I.R. - The Audience, Impact and Revenue of Content Events

Tony Bol
2017 - Washington, DC

Over the next year, the PRPD and Culture Casts will conduct a study with stations examining events through a metric of Audience, Impact and Revenue. Join us in this discussion and share your views to help inform this timely study. Results of a preliminary event survey study will also be part of this session.