358 Resources for Benediction

Building Empathy: Audience Interaction and Insight

Carmen Rodriguez Johnson, Ben Philpott, Matt Largey
2018 - Austin

Would you like get to know your audience first-hand?  Do you want to build momentum and energy for an audience centric perspective in your culture? 

Millennial Research Project

In July 2016, the Public Radio Program Directors Association selected the noted media, technology and consumer research firm Jacobs Media to create and execute a study on the behaviors and attitudes of the Millennial generation towards public radio. While there is an abundance of statistical research data about Millennials, it was determined that in order to truly understand this large and complex generation, a more qualitative approach was required.

Long Live the Trump Bump? Here’s What Public Radio’s Newest Listeners Say

Jody Evans, Andi McDaniel, Lettie Holman, Fred Jacobs
2017 - Washington, DC

WAMU partnered with PRPD and Jacobs Media to conduct qualitative research with an initial batch of listeners—and we’re dying to share what we’ve learned about who they are, what they like, and what they say it would take to keep them. Join us as we share our top-level findings.

Millennial Research Project

Fred Jacobs
2017 - Washington, DC

PRPD’s latest, system-wide knowledge project has its first full-scale roll-out. Learn what our next audience thinks about our brand our value in the mediascape, diversity and inclusion – and discover the role local shows play in bonding this critical audience to your station.

Local COVID-19 Responses

Many public radio stations have changed their programming to better serve their communities dealing with the COVID-19 global pandemic. Let us know what changes you are implementing, or are planning on implementing. 

The 2016 Tune-up: Leadership for today's needs and tomorrow's opportunities

Goli Sheikholeslami, Jennifer Keeney Sendrow, Kerri Hoffman, Kristen Muller, Paula Szuchman
2016 - Phoenix

Learned, lived and taught. Alchemical and inspirational. Applied discipline and core skill development. Non-profit leadership in 2016 is all of these things. More than ever, a baseline leadership requirement includes the ability to consistently and continually advance an agenda no matter the circumstances. In this session produced by WNYC's Werk It Festival, you will hear cross section of leaders will walk us through the ways they are attacking the future.

Lunch with APM: Radio's Endurance & Evolution

2016 - Phoenix

Our public media future is bursting with new opportunity. We have more ways than ever to reach and grow audiences. At the core is our strength in radio's enduring qualities -- live, responsive, spontaneous, highly relevant, engaging and trusted. Join APM for an invigorating exploration of these qualities and their evolving role in bolstering our future across a complex media landscape. Marketplace's Molly Wood leads a fresh conversation with hosts, producers and program directors across APM's portfolio about leveraging what we do best to grow public media's audience, loyalty and impact.

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