A legal station identification consisting of call letters followed by city of license is required by the FCC at least once per hour. But effective station identification involves much more than the required hourly ID.
344 Resources for Benediction
Many people – including public radio listeners – are averse to change. Changing your program schedule or hosts can cause negative reactions among your listeners. The amount of preparation required for any program change is proportional to the degree of the change, and the likelihood that it will result in a strong reaction from your audience or other groups of citizens.
As public radio has grown and matured, many Program Directors are in the enviable situation of programming more than one station. Strategically, multiple stations allow a Program Director a unique opportunity to increase audience service by offering listeners more consistent program services.
The following questions focus on more detailed evaluation of a station’s sound. They are a helpful guide to listening for stationality, developing announcer guidelines and preparing for aircheck sessions.
Programming a station is a complex endeavor – but these checklists are a good place to start in ensuring that your station has thoughtfully addressed the basics of on-air sound.
Programming a successful radio station is both an art and science and requires attention to a variety of factors. This chapter begins a section that addresses some of the things you need to be considered in the Program Director’s quest to create a coherent station appeal and sense of stationality.
In addition to the quantitative data, there are several other research methods available to learn more about our audiences and service to them.
The new audience data has just become available, and you want to know how your station is doing – where should your analysis start? The following steps are a good way to begin looking at the big picture of listening to your station.