Opportunities to meet face to face are rare, so let’s make the most of it by building our knowledge base and transforming last year’s talk into action.
Mobile phone coverage is virtually ubiquitous, and use is growing fast across most demographic groups. Radio listening on mobile devices has become common among both our core audiences and those audiences we hope to attract.
When historians look back on the 21st century, how will they characterize this era in human history? In the first 15 years, we've already witnessed dramatic events – from the shock of the September 11, 2001 terror attacks to the rise of India and China as major players in the global economy to the déjà-vu of the recent moves by Russia to take over parts of Ukraine. Other issues such as economic inequality, environmental challenges, energy needs, immigration, technological advances, women’s rights, demographic changes, security/terrorism, nationalism, and religious freedom ripple across our communities and shape our everyday existence.
More and more people from outside public radio are being drawn into the field. As you may have discovered, it can be a challenge learning all the inside knowledge. In this session, we’ll give you a Cliff's Notes version of everything you need to know about public radio from some of its leading voices.
Fielded in Spring 2014, PRPD's Triple-A PD survey included identifying the burning questions for PD's, determining what is needed in the way of audience research, and finding out what PD's are seeing in terms of their own station performance, market size, cume AQH, core composition, fundraising, community relations and events.
Arts and culture coverage has been an essential part of public radio and the source of many ‘driveway’ moments. However, in the past few years, the transition of many stations to "all news" formats has caused many to wonder whether we have lost touch with this important element of the story.
Research has demonstrated the critical importance of "local radio" and "sense of place" in the terrestrial broadcasting world. However, in this evolving world of multiple platforms, what does "sense of place" actually look like in practice?
What are the emerging programming and social media strategies for making the most of the hours between drive times on and off the air? Here we discuss the options for finding the right programming mix of local/national coverage, talent and service to do your station’s job in mid-day.
Limited resources need not keep stations from improving programming, promotion, and air sound. We'll start from the progress one station has made in six months and what remains to be done.
Pandora and Spotify have already changed the world public radio music stations live in. Now, thanks to ever-smarter smart phones and that Connected Car in the driveway, news and information stations face an audience trained to enjoy—and expect—an on-demand, customizable service. How will this impact the stories we tell, the services we provide, the loyalty of our current audience and our own opportunities to grown and evolve?