In this session, Fred Jacobs, President of Jacobs Media will present some of the most compelling findings from PRTS 21 and will join Paul Jacobs, GM of Jacobs Media and Ju-Don Marshall, Chief Content Officer and EVP at WFAE in a discussion moderated by Jay Kernis, producer at CBS Sunday Morning and former SVP for Programming at NPR, about what these broad trends and what they mean for public radio in a rapidly changing media landscape.
In this session, we'll hear from KUT in Austin about their journey to redefine their own role in the local news ecosystem and we'll learn how WDAV in Davidson, NC engaged the local music community during the pandemic to create something entirely new and redefined their station's brand in the process.
In this session, we’ll share strategies, practices and tools used to guide stations on a journey that aims to flip the script on how we do journalism -- instead of reporting on communities, we report with them and for them. We will also look at ways in which we can begin to measure the impact of sustained community engagement.
This session gives examples of the first steps in what must be an ongoing journey to craft and present more inclusive and interesting playlists. We can't just talk the talk, we must walk the walk every day -- not just with annual "celebrations" or one-time special events. In this session, veteran classical music programmers share their specific tactics for implementing more diverse and inclusive playlists that serve and delight listeners EVERY DAY.
Our panel will take the audience through the successful podcasts that have made their way to broadcast, and how that has helped or hindered gaining an audience.
The Urban Alternative format is redefining how public radio reaches, engages and serves younger and more diverse communities. This new format is changing long-held preconceptions of what public radio is and creating a model for becoming essential to untapped public radio audiences.
This session will challenge you to be a better leader and inspire you to move your organization to revolutionary, not evolutionary, change.
In this session, Edison Research's Director of Research Gabriel Soto breaks down the national Share of Ear and Infinite Dial data by ethnicity and walks us through some of the findings of the latest Latino Podcast Listener Report to help us understand the preferences, choices and audio listening behaviors of our increasingly diverse audiences. The data lays the groundwork for a deep discussion with Public Media for All about what it's going to take for public media to make significant, meaningful and impactful efforts to reach and serve new audiences.
Many stations - especially small and midsize ones - may have to choose between a new quest for podcast excellence and the old dream of becoming primary news sources for their communities. In this session, we’ll explore these tensions and address how stations might begin to prioritize rather than falling victim to the more-with-less fallacy. We’ll also look at ways to ensure station podcasts continue to put accuracy, localism, and public service first, even amid the pressures of a hyper-competitive environment that often favors a compelling narrative over the truth.
In this session, we'll meet the leaders of KEXP, WBGO and WRTI and examine how reframing a station's organizational identity can lead to innovation and growth.