Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems.
We know about the changing demographic of the United States and that many groups, including Asian, Pan-Asian, African-American, and Latinos are all underrepresented in public media today. We also tend to attract more highly educated middle and upper class audiences and staffs. The industry is working to diversify staff and content focus. Yet, we often are puzzled why things don’t change more quickly, despite our earnest efforts.
Many radio stations are dealing with stagnating audience and declining AQH, but not every station has to be content to let it happen. In this session, we discuss the tactics and programming techniques that can help grow audience and AQH.
Effective membership messaging doesn’t have to be the antithesis of your programming and station brand. In this dynamic session, we’ll cover ways to keep the importance of membership support front and center all year long in a cohesive and integrated way.
As part of the information gathered about member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. These findings provide insight into the best approaches to enhance the capacity of member stations to provide quality, in-depth local news reporting.
As a part of NPR's evaluation of its member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. From this survey, NPR is gaining insights into the best approaches to enhance the capacity of its member stations to provide quality, in-depth local news reporting.
All NPR member station News Directors and General Managers were invited to help map the current landscape of station news production capacity.
This groundbreaking research study captured assessments of current local news coverage from more than 375 public radio listeners in nine communities around the country.
Public Radio Program Directors (PRPD) and the Local News Initiative (LNI) have joined forces to develop "Best Practices" for public radio's local news/ talk/information programs.
When historians look back on the 21st century, how will they characterize this era in human history? In the first 15 years, we've already witnessed dramatic events – from the shock of the September 11, 2001 terror attacks to the rise of India and China as major players in the global economy to the déjà-vu of the recent moves by Russia to take over parts of Ukraine. Other issues such as economic inequality, environmental challenges, energy needs, immigration, technological advances, women’s rights, demographic changes, security/terrorism, nationalism, and religious freedom ripple across our communities and shape our everyday existence.