The #1 name in business news, Marketplace is celebrating 25 years on the air. In honor of this milestone, we’re bringing a taste of what’s new at Marketplace to lunch, or maybe we should say Brunch
Each of us has within us an Authentic Voice that is free, natural, unique and inherently beautiful. However, most of us speak with a false voice that has been hijacked by stress, fear, and some preconceived notion of how we should sound.
Last year we learned that listening to public radio nationally is declining. This time RRC returns with an updated report for us on how things have been going for us over the last year. We’ll also get an update on midday listening trends now that it’s been about a year since stations around the country have refreshed their mid-day schedules with new newsmagazines.
The Triple-A format has been growing in public radio and stations are coming together to learn about our shared opportunities and challenges. After a number of years looking at PPM data, there is a story to tell about how Triple A stations are serving their audiences. At this gathering of Triple A programming decision makers, we will hear about how stations are performing.
As Nick Francis leads a discussion with other programmers in the room, you'll hear segments from a variety of jazz recordings, both old and new. Be there to share your reactions, hear how other programmers approach their own "sound," and discuss how we can make our sound more appealing to a wider audience while maintaining a balance between the commercial and the artistic.
More and more stations are talking about “engagement”. But what does that mean? Is it a catalyst for content creation? Is it something we do through social networks or is it a mix of activities that includes face-to-face meetings with our community and audience?
We convene audiences through our programming or through listener/member events. However, there is a role that your station can play as a convener of fellow arts non-profits and other like-minded organizations and individuals.
Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems.
We know about the changing demographic of the United States and that many groups, including Asian, Pan-Asian, African-American, and Latinos are all underrepresented in public media today. We also tend to attract more highly educated middle and upper class audiences and staffs. The industry is working to diversify staff and content focus. Yet, we often are puzzled why things don’t change more quickly, despite our earnest efforts.
Many radio stations are dealing with stagnating audience and declining AQH, but not every station has to be content to let it happen. In this session, we discuss the tactics and programming techniques that can help grow audience and AQH.