337 Resources

Mid-Days Matter: Options for Meeting the Mid-Day Challenge

Dale Spear, Dave Edwards, Jon Hoban, Chris Worthington
2014 - Portland

What are the emerging programming and social media strategies for making the most of the hours between drive times on and off the air? Here we discuss the options for finding the right programming mix of local/national coverage, talent and service to do your station’s job in mid-day.

Triple-A Audience Survey Results Revealed!

Mike Henry, Mark Abuzzahab, David Safar, Chris Wienk
2014 - Portland

Fielded in Spring 2014, PRPD's Triple-A PD survey included identifying the burning questions for PD's, determining what is needed in the way of audience research, and finding out what PD's are seeing in terms of their own station performance, market size, cume AQH, core composition, fundraising, community relations and events.

Arts / Culture / Lifestyle: The Forgotten Audience Interest?

Christopher Bannon, Elizabeth Blair, Sarah Jane Rothenfluch, Steve Titherington
2014 - Portland

Arts and culture coverage has been an essential part of public radio and the source of many ‘driveway’ moments. However, in the past few years, the transition of many stations to "all news" formats has caused many to wonder whether we have lost touch with this important element of the story.

Sense of Place in a Multimedia World

Tanya Ott, John Decker, Morgan Holm, Erika Janik
2014 - Portland

Research has demonstrated the critical importance of "local radio" and "sense of place" in the terrestrial broadcasting world. However, in this evolving world of multiple platforms, what does "sense of place" actually look like in practice?

Champagne Programming on a Beer Budget

Katy Anderson, Peter Dominowski
2013 - Atlanta

Limited resources need not keep stations from improving programming, promotion, and air sound.  We'll start from the progress one station has made in six months and what remains to be done.

Mobile Digital Audio

Christopher Bannon, Phil Redo, Jake Shapiro
2013 - Atlanta

Pandora and Spotify have already changed the world public radio music stations live in. Now, thanks to ever-smarter smart phones and that Connected Car in the driveway, news and information stations face an audience trained to enjoy—and expect—an on-demand, customizable service. How will this impact the stories we tell, the services we provide, the loyalty of our current audience and our own opportunities to grown and evolve?

Living the Story with BBC World Service’s Tim Franks

Tim Franks, Steve Titherington
2013 - Atlanta

In effort to connect and engage more deeply with today’s audiences, BBC World Service recently undertook the  process of developing their new brand positioning statement: Live the Story.  Live the Story is far more than a marketing campaign—it is a guidepost for their reporting and sound as they aim to place listeners at the heart of every event.

Evolution of the PD

Tanya Ott, Christopher Bannon, Tamar Charney, Jackie Sauter
2013 - Atlanta

The job of the program director is evolving and growing as radio stations expand to new platforms. PRPD has firmly established that the PD is the guardian of the content and "sound" of the radio station and in the digital age, this role expands to become a content responsibility for all the platforms where the audience encounters the station

Story First Tech

Rekha Murthy, Nick Dunkerley, Misha Leybovich, Anne Wootton
2013 - Atlanta

MIT’s Sherry Turkle contends “we’re letting technology take us places that we don't want to go.”  Those of us in the public media business grapple with how to let storytellers lead technology rather than the other way around.

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