What are the emerging programming and social media strategies for making the most of the hours between drive times on and off the air? Here we discuss the options for finding the right programming mix of local/national coverage, talent and service to do your station’s job in mid-day.
More and more people from outside public radio are being drawn into the field. As you may have discovered, it can be a challenge learning all the inside knowledge. In this session, we’ll give you a Cliff's Notes version of everything you need to know about public radio from some of its leading voices.
Fielded in Spring 2014, PRPD's Triple-A PD survey included identifying the burning questions for PD's, determining what is needed in the way of audience research, and finding out what PD's are seeing in terms of their own station performance, market size, cume AQH, core composition, fundraising, community relations and events.
Arts and culture coverage has been an essential part of public radio and the source of many ‘driveway’ moments. However, in the past few years, the transition of many stations to "all news" formats has caused many to wonder whether we have lost touch with this important element of the story.
Research has demonstrated the critical importance of "local radio" and "sense of place" in the terrestrial broadcasting world. However, in this evolving world of multiple platforms, what does "sense of place" actually look like in practice?
Limited resources need not keep stations from improving programming, promotion, and air sound. We'll start from the progress one station has made in six months and what remains to be done.
Pandora and Spotify have already changed the world public radio music stations live in. Now, thanks to ever-smarter smart phones and that Connected Car in the driveway, news and information stations face an audience trained to enjoy—and expect—an on-demand, customizable service. How will this impact the stories we tell, the services we provide, the loyalty of our current audience and our own opportunities to grown and evolve?
In effort to connect and engage more deeply with today’s audiences, BBC World Service recently undertook the process of developing their new brand positioning statement: Live the Story. Live the Story is far more than a marketing campaign—it is a guidepost for their reporting and sound as they aim to place listeners at the heart of every event.
The job of the program director is evolving and growing as radio stations expand to new platforms. PRPD has firmly established that the PD is the guardian of the content and "sound" of the radio station and in the digital age, this role expands to become a content responsibility for all the platforms where the audience encounters the station
MIT’s Sherry Turkle contends “we’re letting technology take us places that we don't want to go.” Those of us in the public media business grapple with how to let storytellers lead technology rather than the other way around.