357 Resources

Getting Down to Business with Marketplace

Lizzie O'Leary, Jessica Pressler, Ben Walsh
2014 - Portland

The #1 name in business news, Marketplace is celebrating 25 years on the air. In honor of this milestone, we’re bringing a taste of what’s new at Marketplace to lunch, or maybe we should say Brunch

News/Talk Format Group

Arthur Cohen, Jeff Hansen, George Bailey, Craig Oliver, Dave Sullivan, John Sutton
2014 - Portland

Last year we learned that listening to public radio nationally is declining. This time RRC returns with an updated report for us on how things have been going for us over the last year. We’ll also get an update on midday listening trends now that it’s been about a year since stations around the country have refreshed their mid-day schedules with new newsmagazines.

Triple-A Format Group

Chuck Singleton, Dave Sullivan
2014 - Portland

The Triple-A format has been growing in public radio and stations are coming together to learn about our shared opportunities and challenges.  After a number of years looking at PPM data, there is a story to tell about how Triple A stations are serving their audiences.  At this gathering of Triple A programming decision makers, we will hear about how stations are performing.

Jazz Is Not Popular: What Are you Going to Do About It?

Nick Francis
2014 - Portland

As Nick Francis leads a discussion with other programmers in the room, you'll hear segments from a variety of jazz recordings, both old and new. Be there to share your reactions, hear how other programmers approach their own "sound," and  discuss how we can make our sound more appealing to a wider audience while maintaining a balance between the commercial and the artistic.

Engagement: It’s Not Just for Romantic Partners

Bill Anderson, Mike Fancher, Jennifer Pemberton
2014 - Portland

More and more stations are talking about “engagement”.  But what does that mean?  Is it a catalyst for content creation?  Is it something we do through social networks or is it a mix of activities that includes face-to-face meetings with our community and audience?

Music Stations as Community Arts Collaborator & Convener

Ruth Phinney, Anthony Rudel, Bruce Warren
2014 - Portland

We convene audiences through our programming or through listener/member events. However, there is a role that your station can play as a convener of fellow arts non-profits and other like-minded organizations and individuals.

No Transmitter? No Problem: Podcasting for Fame, Fun, and Fortune

Susan Davis, Luke Burbank, Dacia Clay, Steve Nelson
2014 - Portland

Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems.

Unconscious Bias, Unintentional Exclusion

Dave Miller, Karen Grigsby Bates, David Howse, Jaime Nolan
2014 - Portland

We know about the changing demographic of the United States and that many groups, including Asian, Pan-Asian, African-American, and Latinos are all underrepresented in public media today.  We also tend to attract more highly educated middle and upper class audiences and staffs. The industry is working to diversify staff and content focus.  Yet, we often are puzzled why things don’t change more quickly, despite our earnest efforts. 

Growing Audience: Tactics and Principles of Meaningful Growth

Michael Arnold, Phil Redo, Chuck Singleton, Melanie Sill
2014 - Portland

Many radio stations are dealing with stagnating audience and declining AQH, but not every station has to be content to let it happen. In this session, we discuss the tactics and programming techniques that can help grow audience and AQH.

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