Many radio stations are dealing with stagnating audience and declining AQH, but not every station has to be content to let it happen. In this session, we discuss the tactics and programming techniques that can help grow audience and AQH.
Effective membership messaging doesn’t have to be the antithesis of your programming and station brand. In this dynamic session, we’ll cover ways to keep the importance of membership support front and center all year long in a cohesive and integrated way.
As part of the information gathered about member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. These findings provide insight into the best approaches to enhance the capacity of member stations to provide quality, in-depth local news reporting.
As a part of NPR's evaluation of its member stations' local news reporting capacities, NPR Audience & Corporate Research designed and fielded a survey for NPR Member stations. From this survey, NPR is gaining insights into the best approaches to enhance the capacity of its member stations to provide quality, in-depth local news reporting.
All NPR member station News Directors and General Managers were invited to help map the current landscape of station news production capacity.
This groundbreaking research study captured assessments of current local news coverage from more than 375 public radio listeners in nine communities around the country.
Public Radio Program Directors (PRPD) and the Local News Initiative (LNI) have joined forces to develop "Best Practices" for public radio's local news/ talk/information programs.
Larry Rosin and Fred Jacobs discuss one of the biggest challenges – and opportunity - facing radio in the coming years revolves around the “connected car.” The storied relationship between broadcast radio and the automobile is undergoing immense change. It is critical that radio professionals understand how the digital dashboard is being redefined by every automaker in the world.
Opportunities to meet face to face are rare, so let’s make the most of it by building our knowledge base and transforming last year’s talk into action.
Mobile phone coverage is virtually ubiquitous, and use is growing fast across most demographic groups. Radio listening on mobile devices has become common among both our core audiences and those audiences we hope to attract.