Anyone can make a podcast, but not everyone understands their audience. In this interactive session, you will go beyond market research and audience analytics and walk away with a road map for content development that holds the listener at the center of your key decisions. The panel will share real-world stories about how their stations have served new audiences, retained talent and strengthened their content development process through their podcasts.
In a time of deafening online chatter and digital isolation, live events have become a powerful force for good. Attending live events makes people feel more connected to each other, the community, and the world around them. In this session, we'll explore a variety of different events, from policy discussions to live podcasts to music performances, that engage with passionate audiences and create positive impressions for your brand.
In stations and newsrooms across the public radio landscape, challenging ethical decisions are being made every day and sometimes it’s difficult to know where to draw the line. Ethics can seem like a dry topic. But this session will be interactive, entertaining and fun, helping you navigating ethical issues at your station. We’ll be digging into real situations you’ve faced with our panel of ethics experts.
Music format stations from classical to americana are beloved and respected cultural institutions in their own communities and on the national stage. Public radio's celebration of music in all its forms is vitally important to American cultural life and now its time to showcase the impact we have on audiences, artists, the music industry and our own local ecosystems.
A recent survey of Minnesota media professionals unearthed a disturbing disconnect. While a majority of journalists say it is necessary to understand racial bias in order to be effective in their jobs, most have never received unconscious bias or similar training. Yet despite this lack of training, the majority of Minnesota journalists feel confident in their ability to report on racial and cultural groups other than their own.
PRPD is not just for station managers and program directors; independent content producers also attend the conference in growing numbers. This session allows for conversations and information sharing around issues pertaining to program marketing, distribution and online content, and how new programs are created, launched and distributed.
Participants will leave this session with specific recommendations to improve the performance of their station’s content on digital and broadcast platforms based on data from their own NPR One Station Analytics dashboard. With the help of the NPR One Editorial team, you will learn to interpret engagement data to find your station’s strengths and weaknesses. Then, using NPR One’s data-based best practices as a guide, you can develop a list of action steps to bring back to your station.
For most listeners, your station is only as good as the music they are hearing right now. As a programmer, your priority is to make sure every time someone tunes in they have a great listening experience. Scheduling software can help you improve the consistency of your sound, grow your audience and free up your host's time so they can focus on excellent presentation.